Tag Archives: Zipatoni

Sony and Zipatoni: The Flog [Update 1]

Since the summer Sony has been misstepping left and right. Their latest entry was a flog with the help of Zipatoni, which everyone (Tailrank, DigitalBattle, Joystiq, Game|Life, and EvilAvatar) was talking about this week. The flog was put up at the start of the week and by Wednesday everyone had figured out it was [...]
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FTC Goes After More Transparency with Viral Marketing

According to the Washington Post, the Federal Trade Commission is looking to have more transparency in word-of-mouth campaigns. “Word-of-mouth marketing can take any form of peer-to-peer communication, such as a post on a Web blog, a MySpace.com page for a movie character, or the comments of a stranger on a bus. As the practice has taken hold [...]
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