Tag Archives: Xbox360

Microsoft’s John Porcaro on Online Community [Podcast]

By Duane Brown | Published: March 24, 2008
John Porcaro, Manager of the Online Community at Microsoft’s Xbox division talks with Marketing Voices about online trends and where the world of online is headed. He bring up Facebook & social networks, hiring from the community and what it takes to walk that fine line between transparency and secrets. [Via Marketing Voices at Podtech]
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Advertising Within Achievements

By Duane Brown | Published: July 16, 2007
Forget in-game ads and sponsored tournament because the next big trend in advertising in gaming is through achievements. In short, achievements are goals offered up by the game’s developer. They can be as simple, as complex, or as off the wall as any of the following examples: Finish the game. Earn a 100% rating for finding all secrets [...]
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Extremely Viral “Gears of War” Commercial was Unintentional!

By Duane Brown | Published: May 11, 2007
Gears of War was one of the high points in video games last year. “Mad World” for Gears of War was one of the best commercials from last year that broke out of the pack and truly summed up what compelling content, especial online, can be. Fan or not, everyone in the community has seen [...]
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