Tag Archives: VirtualWorlds

Lesson Learned: The Year That Was Virtual Worlds

By Duane Brown | Published: February 1, 2008
I was digging through the archives over at Kzero came across their thoughts on the year that was Second Life…. virtual worlds. However, Second Life is getting most of the attention. If you build it, they might not come It takes more than a press release Collaboration is good, but what’s in it for me? There are ‘other’ worlds The [...]
Posted in Branding, Online Worlds | Also tagged , | Leave a comment

Virtual Worlds: What Brands and Companies Are Entering For Profit

By Duane Brown | Published: January 28, 2008
Here’s a table showing marketing activity across multiple virtual worlds. It’s not an exhaustive list, but it’s pretty close (and will be updated as and when). Kzero put together this great chart. You would think with all the attention Coke gets in Second Life (here, here and here) that they would be the biggest markets [...]
Posted in Branding, Marketing | Also tagged , , | Leave a comment

Top Marketing Trends For Video Games in 2008 [IMO]

By Duane Brown | Published: January 15, 2008
I don’t know what this year is going to hold for advertising, marketing and PR as a whole. However, I do know one thing for sure. It’s going to be another year of continues learning and change. After last weeks look at the year we left behind. I thought it would be a good idea [...]
Posted in Marketing | Also tagged , | Leave a comment

Marketers Are Leaving Second Life

By Duane Brown | Published: July 15, 2007
The LA Times has an interesting article, Virtual marketers have second thoughts about Second Life, about how corporations are leaving Second Life because they can’t seem to attract and sustain people to their virtual entities. Consulting firms that were set up to bring brands into Second Life are busy helping clients explore other worlds. One such agency, [...]
Posted in Marketing, Online Worlds | Also tagged , , | Leave a comment