Author
Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
Elsewhere Online:
Tag Archives: Twitter
Social Media Case Studies: 30+ to Review
The Engaging Social Media blog has a entensive list coving off social media case studies from around the globe and across industries like non-profit to entertainment and from government to start-ups. The list covers companies such as:
Sony Ericsson, Addidas, and Olympus America
Freshbooks
PushingBack.com
Fairmont Chicago
Check out the list and this is something we should all be bookmarking [...]
Posted in Social Media Also tagged Addidas, Fairmont Hotels, Freshbooks, Olympus America, Skittles, Sony Ericsson 4 Comments
TweetDeck’s Multiple Accounts: How to make sure you only post to one account
With the recent launch on Tuesday of TweetDeck’s latest update and being able to manage multiple accounts. I’ve noticed more then a few people mentioned how they hope they don’t accidental post to more then one account. I’ve a quick tip I’ve found useful all week to help mitigate that risk.
Tip: Deselect all your accounts [...]
Razorfish’s Digital Outlook Report 2009: Social Objects & the Connected Class
Yesterday I posted about Media Spend, Trends to Watch and Social Influence Marketing (SIM) from Razorfish’s Digital Outlook Report 2009. Today I wanted to cover social objects and their idea of the connect class.
Social Objects
Razorfish believes that social objects are the key to having a successful social media campaign. Social objects can be anything from [...]
Skittles Scandal: Tracking the Skittles Experiment [Friday March 20th]
With the exception of the new Transplant the Rainbow video receiving some great numbers this week. The overall campaign for Skittles is starting to drop even faster then last week.
YouTube (views)
Transplant the Rainbow: 10,615
Skittles – Tailor: 5,766 Views
Skittles – Sour Man: 4,607 Views
Skittles – Pinata Man: 4,285 Views
Since the new video, Transplant the Rainbow, was [...]
Posted in Search Engine Marketing, Social Media Also tagged Facebook, Flickr, Skittles, Skittles.com, YouTube 5 Comments
Skittles Scandal: Tracking the Skittles Experiment [Friday March 6th]
A few days ago I called the skittles experiment a success from the generating of buzz/press. I won’t pretend that this week is going to increase their sales, it might but that’s a long term effect of this past week more then anything else.
However, I wanted to see if my take on the situation was [...]
Posted in Social Media Also tagged Community, Facebook, Flickr, Skittles, Skittles.com, YouTube 3 Comments
Skittles + Social Media = New Power Couple
For the last 24 hours all anyone could talk about, good or bad, was the new Skittles site launch. If you head over to the Twitter search page, you can track what everyone is saying in real time. The topic is so hot tonight that it’s on the main page for daily trend results:
Posted in Social Media Also tagged Critical Mass, Facebook, Organic, Skittles, Social Media, YouTube 5 Comments
Finding a Social Media Job On Twitter
Dear Social Media Expert/Strategist/Consultant
I’m writing you this letter today because of your latest tweet. I’ve seen this written a few times and I find it ironic that you and so many people said the following on Twitter:
Having Different Touch Points is Key to Growth Online
Last week I wrote about Google’s local business center and promoted the post a bit on my Twitter account. I left it at that and went on with keeping my goals for this year. However, a funny thing happened in the last week.
Posted in Online Worlds, Social Media Also tagged Critical Mass, David Armano, Facebook, Google’s local business center, Touch Points 1 Comment
Multiple Accounts in TweetDecK: Retweet or Mirror Your Posts