Tag Archives: Starbucks

Product Placement: What’s Next for The Sims?

By Duane Brown | Published: May 30, 2008

Last week I wrote a post about The Sims 2 getting Ikea via product placement within the game. This was a similar deal that Electronic Arts signed with H&M last year and McDonald’s in 2002. The New York Times has a post (Entering Virtual Worlds for Real-Life Pitches) about what the future might hold for [...]

Posted in Branding | Also tagged "Borders books", "Branded Entertainment", "Product Placement", "Sims 2", Advergaming, Advergme, Coca-Cola, Dunkin’ Donuts, EA, Electrolux, Ikea, Pepsi, Philips, Sims, Sony | Leave a comment

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Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

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Product Placement: What’s Next for The Sims?

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