Tag Archives: Sony

Product Placement: What’s Next for The Sims?

Last week I wrote a post about The Sims 2 getting Ikea via product placement within the game. This was a similar deal that Electronic Arts signed with H&M last year and McDonald’s in 2002. The New York Times has a post (Entering Virtual Worlds for Real-Life Pitches) about what the future might hold for [...]
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New PS3 Ads Now Running

Last Friday the Playstation.Blog showed off some of the new ads for the PS3. Now that they are starting to actually air more TV ads with game content, might be in-game might not be, and show off what the system could/can do. I think things are starting to look better for Sony all around. I [...]
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NBC Gets Into In-GameAds

NBC has surfed it’s way into In-GameAds via an investment into IGA Worldwide last summer. “What we’ve done is carve out a portion of our ad inventory for NBC to sell directly,” explains Justin Townsend, CEO of Manhattan-based IGA. “That relationship enables us to bring all the marketing power of the country’s largest TV network to [...]
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AdSense For Games And Industry Stats

GamesIndustry had a site down interview with AdSense for Games‘ Bernie Stolar. He’s the that convinced Google to buy AdScape. ‘If you look at research, there are more people playing games than watching television. So what does that tell you? That tells you there’s a whole different audience,” Stolar said. “The demographics have changed. So the rules [...]
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Sony Launches In-Game Ad Group

Sony has just announced the launch of an internal in-game advertising group. The group will be run by Darlene Kindler. This department was created after Sony partnered with Nielsen Media Research (the people who do TV ratings etc) in July. They’re trying to develop a measurement system to monitor game network advertising. Part of the stuff [...]
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PaRappa the Rapper is BACK!

The guys over at Threadless know how to throw a party or in this a cool video game related contest. They are honoring the beloved 90s character known as PaRappa the Rapper. Look out for my article tomorrow on why launching a brand within Facebook is like gardening.
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Sony Playstation Joins the Party

After a few false starts and a semi-official blog. Sony comes out with a Playstation blog. The new job has meant a lack of posting as I’ve been focusing most of my energy there. I’ll be back to my normal posting rate starting on Monday.
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The Toughest Job in Video Games: Sony PR

Dave Karraker, director of Sony Computer Entertainment America’s corporate communications sad down with GamePro and had a nice little chat. They talked about his job, Sony PR and the PlayStation 3. Dave you’ve a tough job and I sincerely wish you good luck.
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Would You Like a 46′ inch Bravia Televisions With That PS3?

What can only be a last minute stunt for the desperate camp of Sony. The PlayStation 3 went on sale in Europe recently and as the clock closed in on mid-night Sony UK boss Ray Maguire decided to give away some 46″ Bravia Televisions. Speaking to GamesIndustry.biz a spokesperson for the high street retailer said, “The [...]
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Sony Plays Hardball with Kotaku

Today Kotaku reported on a rumor that Sony might be announcing achievements and Mii like features next week at GDC. Sony wasn’t happy about Kotaku posting this as a rumor and attempted to blacklist them. The two sides have resolved the issues and should be on good terms now. However, with all the mistakes that [...]
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