Tag Archives: Skittles

Social Media Case Studies: 30+ to Review

By Duane Brown | Published: June 29, 2009
The Engaging Social Media blog has a entensive list coving off social media case studies from around the globe and across industries like non-profit to entertainment and from government to start-ups. The list covers companies such as: Sony Ericsson, Addidas, and Olympus America Freshbooks PushingBack.com Fairmont Chicago Check out the list and this is something we should all be bookmarking [...]
Posted in Social Media | Also tagged , , , , , | 4 Comments

Skittles Scandal: Tracking the Skittles Experiment [Friday March 20th]

By Duane Brown | Published: March 20, 2009
With the exception of the new Transplant the Rainbow video receiving some great numbers this week. The overall campaign for Skittles is starting to drop even faster then last week. YouTube (views) Transplant the Rainbow: 10,615 Skittles – Tailor: 5,766 Views Skittles – Sour Man: 4,607 Views Skittles – Pinata Man: 4,285 Views Since the new video, Transplant the Rainbow, was [...]
Posted in Search Engine Marketing, Social Media | Also tagged , , , , | 5 Comments

Skittles Scandal: Tracking the Skittles Experiment [Friday March 6th]

By Duane Brown | Published: March 6, 2009
A few days ago I called the skittles experiment a success from the generating of buzz/press. I won’t pretend that this week is going to increase their sales, it might but that’s a long term effect of this past week more then anything else. However, I wanted to see if my take on the situation was [...]
Posted in Social Media | Also tagged , , , , , | 3 Comments

Skittles + Social Media = New Power Couple

By Duane Brown | Published: March 2, 2009
For the last 24 hours all anyone could talk about, good or bad, was the new Skittles site launch. If you head over to the Twitter search page, you can track what everyone is saying in real time. The topic is so hot tonight that it’s on the main page for daily trend results:
Posted in Social Media | Also tagged , , , , , | 5 Comments