Tag Archives: Sims

Product Placement: What’s Next for The Sims?

By Duane Brown | Published: May 30, 2008
Last week I wrote a post about The Sims 2 getting Ikea via product placement within the game. This was a similar deal that Electronic Arts signed with H&M last year and McDonald’s in 2002. The New York Times has a post (Entering Virtual Worlds for Real-Life Pitches) about what the future might hold for [...]
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The Sims 2 + Ikea = Product Placement

By Duane Brown | Published: May 22, 2008
Last week more then a few places were mentioning the recent partnership between EA and Ikea (here, here, here, here, and here). The Sims 2 IKEA Home Stuff Pack ships to retailers everywhere on June 23 in North America, June 27 in Europe and June 20 across the Asia/Pacific regions. The Ikea UK marketing manager, Anna [...]
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Feature: Gaming PR, The Breakout Hits

By Duane Brown | Published: December 11, 2006
Anyone who knows about The Sims, knows about Spore. Or so the theory goes. They were made by the same imaginative mind that is Will Wright. He takes ideas, concepts and imagination and turns them inside out. No one thought that The Sims would sell back in 2000. However, it has become the best selling [...]
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