Tag Archives: "Sims 2"

Product Placement: What’s Next for The Sims?

By Duane Brown | Published: May 30, 2008

Last week I wrote a post about The Sims 2 getting Ikea via product placement within the game. This was a similar deal that Electronic Arts signed with H&M last year and McDonald’s in 2002. The New York Times has a post (Entering Virtual Worlds for Real-Life Pitches) about what the future might hold for [...]

Posted in Branding | Also tagged "Borders books", "Branded Entertainment", "Product Placement", "Sims 2", Advergaming, Advergme, Coca-Cola, Dunkin’ Donuts, EA, Electrolux, Ikea, Pepsi, Philips, Sims, Sony, Starbucks | Leave a comment

The Sims 2 + Ikea = Product Placement

By Duane Brown | Published: May 22, 2008

Last week more then a few places were mentioning the recent partnership between EA and Ikea (here, here, here, here, and here). The Sims 2 IKEA Home Stuff Pack ships to retailers everywhere on June 23 in North America, June 27 in Europe and June 20 across the Asia/Pacific regions. The Ikea UK marketing manager, Anna [...]

Posted in Advertising | Also tagged "Product Placement", "Sims 2", EA, Ikea, Sims | Leave a comment

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Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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