Author
Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
Elsewhere Online:
Tag Archives: SecondLife
Top Marketing Trends For Video Games in 2008 [IMO]
I don’t know what this year is going to hold for advertising, marketing and PR as a whole. However, I do know one thing for sure. It’s going to be another year of continues learning and change. After last weeks look at the year we left behind. I thought it would be a good idea [...]
PR Backlash Could Hit Second Life
Terra Nova is poundering what could be a change on the home page of Second Life. Not sure if it’s true, but if it is, this could start to be a bad PR week for Second Life.
[Via Terra Nova]
Entropia Opens Its Platform To Brand Extensions
Looks like Entropia s trying to bring brands to its virtual world a la Second Life.
[Via Worlds In Motion]
Coke’s Virtual Thirst – The Final Count
Clickable Culture has a rundown of Coke’s Virtual Thirst contest, which I originally mentioned here.
Why Can’t Coke Get Enought of Second Life?
The guys over at Threeminds are pointing to a new video done Wieden + Kennedy, which is a follow-up to its Cannes Silver Lion-winning and Emmy-nominated commercial “Happiness Factory“, a six-minute sequel entitled “Happiness Factory- The Movie”.
Marketing Coke Through Video Games
Coca-Cola Goes Virtual
Why Launching a Brand on Facebook is like Gardening Part 2
Yesterday I shared part 1 of my piece on what I thought it took to launch a brand within Facebook. Today I wanted to expand on that and dig a bit deeper. Planning will be key for both your long-term and short-term success. You may not see results right way, but if you stick with [...]
Marketers Are Leaving Second Life
The LA Times has an interesting article, Virtual marketers have second thoughts about Second Life, about how corporations are leaving Second Life because they can’t seem to attract and sustain people to their virtual entities.
Consulting firms that were set up to bring brands into Second Life are busy helping clients explore other worlds.
One such agency, [...]
The Digitization of Product Placement
With the rise of 24 over the last few years seeing product placement within the entertainment industry has seen a resurgence that can’t be denied. At the same time everyone is looking to apply those ideas to the video game industry. The proof is in the pudding and here. I’ve no problem with advertising and [...]
Virtual Worlds: What Brands and Companies Are Entering For Profit