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Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Tag Archives: PublicRelations
Counter-Opinion: Why The Orange Box’s Name Is Alright
GameSetWatch ran my counter-opinion article to Tuesday’s question about The Orange Box from Reflexive marketing director Russell Carroll.
What would you have called this compilation, if you’d have had complete free rein?
Since you are getting 5 games that span 3 franchises, you can’t or at least you shouldn’t call The Orange Box by one of the [...]
Gamasutra Feature: Online PR For Games: There Is No Going Back Now
My final piece in a three part (one and two) column at Gamasutra is live.
We are all consumers at some point, and if you remember why and how your favorite brand used online public relations in some funky way to leave a lasting impression on you then you’ll remember why you should make a lasting [...]
Sony Playstation Joins the Party
After a few false starts and a semi-official blog. Sony comes out with a Playstation blog. The new job has meant a lack of posting as I’ve been focusing most of my energy there. I’ll be back to my normal posting rate starting on Monday.
The Toughest Job in Video Games: Sony PR
Dave Karraker, director of Sony Computer Entertainment America’s corporate communications sad down with GamePro and had a nice little chat. They talked about his job, Sony PR and the PlayStation 3. Dave you’ve a tough job and I sincerely wish you good luck.
The New Rules Of Marketing & PR
David Meerman Scott from Web Ink Now is getting ready to publish his latest book; The New Rules Of Marketing & PR. I was lucky enough to get an advance copy of the book and just finished reading it this weekend. Fundamentally the book is about communication and opening the channels between you and your [...]
Gamasutra Feature: Online Public Relations: The Good, The Bad and The Ugly
My second in a three part column was published on Gamasutra today; Online Public Relations: The Good, The Bad and The Ugly. Here is a few paragraphs from the article:
“Explore untraditional places to post your content. You can always post to your own website, YouTube, MySpace, iTunes and other mainstream places, however, you can also [...]
Public Relations isn’t Always About The Facts
I was listening to David Ford’s song State of the Nation as I walked the path to work today and these words jumped out at me.
Have no fear of the state of the nation
Let the facts have no bearing on public relations
It’s a shame, it’s a shame, it’s a shame
I’ve had the song on my [...]
No Publicity is Bad Publicity
No publicity is bad publicity; but some publicity is bad business. Rockstar understood the first part of that axim as well as anyone; the trick for the company’s new bosses will be to strike the fine balance required by the second.
That’s a line from a feature column over at GamesIndustry.biz called Second Take. Britney Spears, [...]
Effective PR on a Limited Budget
Businessweek’s Karen E. Klein has a great piece on small businesses doing their own public relations.
The main problem with small businesses who are trying to do PR is that they want to do too much. They want their business to be in The New York Times or featured on Oprah. I teach them to manage [...]
Kohnke Communications Is PRing All the Way To Court – Part Two