Tag Archives: PSP

The PSP Goes To School

SCEE is using an old school classic, Dante’s classic The Divine Comedy, as a way to gamers to hide the fact they are playing with their PSP in public. Check it out here.
Posted in Marketing | Also tagged | Leave a comment

Sony Didn’t learn from the fake PSP Blog

Major Nelson, also known as Larry Hryb, at Microsoft is reporting that …the main image used on Sony’s PSP Connect site to promote the Gran Turismo HD Preview was stolen borrowed from the Xbox 360 title Project Gotham Racing 3. You can track all the websites talking about this on Tailrank. This won’t make as much press [...]
Posted in Advertising, Social Media | Also tagged , , | Leave a comment

CNNMoney.com’s 101 Dumbest Moments in Business

CNNMoney.com has the 101 Dumbest Moments in Business, which includes Sony’s PSP advertisement campaign. Sony runs a billboard campaign in the Netherlands depicting a Caucasian model rudely gripping the jaw of a woman of African descent to promote its PlayStation Portable in “ceramic white.” Sony initially defends the campaign, saying it was meant to “highlight the whiteness [...]
Posted in Marketing | Also tagged , | Leave a comment

Sony and Zipatoni: The Flog [Update 1]

Since the summer Sony has been misstepping left and right. Their latest entry was a flog with the help of Zipatoni, which everyone (Tailrank, DigitalBattle, Joystiq, Game|Life, and EvilAvatar) was talking about this week. The flog was put up at the start of the week and by Wednesday everyone had figured out it was [...]
Posted in Social Media | Also tagged , , | Leave a comment