Tag Archives: PSN

New PS3 Ads Now Running

By Duane Brown | Published: November 18, 2007
Last Friday the Playstation.Blog showed off some of the new ads for the PS3. Now that they are starting to actually air more TV ads with game content, might be in-game might not be, and show off what the system could/can do. I think things are starting to look better for Sony all around. I [...]
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NBC Gets Into In-GameAds

By Duane Brown | Published: November 15, 2007
NBC has surfed it’s way into In-GameAds via an investment into IGA Worldwide last summer. “What we’ve done is carve out a portion of our ad inventory for NBC to sell directly,” explains Justin Townsend, CEO of Manhattan-based IGA. “That relationship enables us to bring all the marketing power of the country’s largest TV network to [...]
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Sony Launches In-Game Ad Group

By Duane Brown | Published: October 8, 2007
Sony has just announced the launch of an internal in-game advertising group. The group will be run by Darlene Kindler. This department was created after Sony partnered with Nielsen Media Research (the people who do TV ratings etc) in July. They’re trying to develop a measurement system to monitor game network advertising. Part of the stuff [...]
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