Tag Archives: Nielsen

Reach, and Frequency for In-Game Ads

By Duane Brown | Published: August 14, 2007

Interpret’s GaMeasure is featured in an AdAge article. One of the biggest challenges with emerging channels is figuring out how to plan them into the media mix — and it’s why they often come out of separate, smaller “experimental budgets.” The new service is going to be a planning tool more the anything and bring some Nielsen [...]

Posted in Advertising, Research | Also tagged AdAge, GaMeasure, In-GameAds | Leave a comment

Nielsen GamePlay Metrics Out

By Duane Brown | Published: July 31, 2007

Jeff Carnahan who works at Massive posted on his blog, In Game Ads Blog, last night and has a great rundown on Nielsen GamePlay Metrics Out. There are some interesting numbers in there. I love how we are just scratching the surface of in-game ads.

Posted in Advertising, Research | Also tagged In-GameAds | Leave a comment

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Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Tag Archives: Nielsen

Reach, and Frequency for In-Game Ads

Nielsen GamePlay Metrics Out

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