Tag Archives: Microsoft

Microsoft’s John Porcaro on Online Community [Podcast]

By Duane Brown | Published: March 24, 2008
John Porcaro, Manager of the Online Community at Microsoft’s Xbox division talks with Marketing Voices about online trends and where the world of online is headed. He bring up Facebook & social networks, hiring from the community and what it takes to walk that fine line between transparency and secrets. [Via Marketing Voices at Podtech]
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The Power of Community at GameFest

By Duane Brown | Published: August 14, 2007
When I work with any client, regardless of the sector of entertainment they play in. I try and bring the discussing of community to the front. I’ve a very strong believer in the power of a community and how it can enhance and promote your brand. Last night Gamasutra post an article from GameFest about [...]
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Halo 3 Marketing Going To New Levels

By Duane Brown | Published: August 10, 2007
If the big news of Halo 3 pre-orders from GameDaily and Next-Gen isn’t enough for yo, then this new bit might be. You can now download a new Halo themed RSS Feed to your desktop and catchup on all your news, plus it’ll download the latest Halo 3 news for you. What will they think [...]
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In-Game Ads Really Work

By Duane Brown | Published: August 8, 2007
Jeff Carnahan, who works at Massive, has a great post on a new study his company released about in-game ads. Automotive advertisers achieved a 69% increase in purchase consideration among likely car buyers. A consumer packaged goods (CPG) client saw a 71% increase among gamers who considered their snack food a “cool brand”. Among males 18-24 [...]
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Marketing Coke Through Video Games

By Duane Brown | Published: July 28, 2007
Coke has decided to team up with the GGL in China and launch online and offline gaming tournaments. The tournaments are just happening in China right now but there are pans to roll it out to the rest of the global gaming community. Coke is a global brand, so long term plan of going global [...]
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Microsoft and Electronic Arts Announced In-Game Ad Deal

By Duane Brown | Published: July 25, 2007
Microsoft and Electronic Arts announced a deal today that will see Microsoft provide in-game advertisements for EA’s suite of sports games, including “NASCAR,” “Tiger Woods” golf, “NHL” hockey and upcoming “Skate”. Shelby Cox, Electronic Arts’ senior director of in-game advertising, said, “EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions [...]
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Advertising Within Achievements

By Duane Brown | Published: July 16, 2007
Forget in-game ads and sponsored tournament because the next big trend in advertising in gaming is through achievements. In short, achievements are goals offered up by the game’s developer. They can be as simple, as complex, or as off the wall as any of the following examples: Finish the game. Earn a 100% rating for finding all secrets [...]
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Extremely Viral “Gears of War” Commercial was Unintentional!

By Duane Brown | Published: May 11, 2007
Gears of War was one of the high points in video games last year. “Mad World” for Gears of War was one of the best commercials from last year that broke out of the pack and truly summed up what compelling content, especial online, can be. Fan or not, everyone in the community has seen [...]
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