Author
Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
Elsewhere Online:
Tag Archives: Massive
Blogs I Read: Marketing & Advertising
Something I love about the internet is discovering new blogs and websites dealing withe business and marketing side of the video game industry.
Kzero
Kzero’s blog, of the same name, deals with the virtual worlds but not so much with MMOs like World of Warcraft. Kzero’s chart on registered users within each virtual world is one of [...]
Posted in General Also tagged BandwidthCamp, Creative Traction, GamePlay, Jeff Carnahan, Kzero, Reflexive Entertainment, Russell Carroll Leave a comment
UK Spy Agency Uses In-Game Ads for Recruitment
GCHQ, which stands for Government Communications Headquarters, said it was looking to reach “an Internet-savvy generation of graduate groups.”
It’s great to see in-game ads go beyond the typical ad for cars, movies and entertainment and start looking at other possible products or services you can use the services to market. I sent this around the [...]
In-Game Ads Really Work
Jeff Carnahan, who works at Massive, has a great post on a new study his company released about in-game ads.
Automotive advertisers achieved a 69% increase in purchase consideration among likely car buyers.
A consumer packaged goods (CPG) client saw a 71% increase among gamers who considered their snack food a “cool brand”. Among males 18-24 [...]
In-Game Ads Win Cachet Through a Deal With EA
AdAge has a great article on the deal between EA and Massive/Microsoft that I posted about last week.
And while a few extra million may not seem like much to a $3 billion company like EA, the ad revenue is easy money — that is, it adds to a publisher’s bottom line without adding much to [...]
Weekly News & Link Roundup: November 15th – 29, 2008