Tag Archives: Kotaku

Dawn of War II’s Publicity Campaign…. Sweet!

By Duane Brown | Published: August 22, 2008
If you know anything about Warhammer 40K and their Dawn of War II video game. Then the fact they are trying to rebuild a Rhino as part of the publicity campaign is pretty crazy and smart at the same time. Good PR isn’t about using cookie cutter plans, it’s about taking the unique aspects of [...]
Posted in General | Also tagged , , | Leave a comment

Tipster Thursdays: Taking Straw Polls On The Fly

By Duane Brown | Published: August 7, 2008
Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Prologue, SmugMug, Qik and delicious and show you 5 different uses for the technology. This weeks column is going to look at straw [...]
Posted in Social Media | Also tagged , , , , , , , , , , , , | Leave a comment

Fake BioShock Propaganda

By Duane Brown | Published: December 16, 2007
Kotaku has a picture from SomethingAwful.com featuring some fake BioShock propaganda. I could see this being part of a really cool BioShock commercial for TV or online. [Via Kotaku]
Posted in Advertising | Also tagged , , | Leave a comment

Kohnke Communications Is PRing All the Way To Court

By Duane Brown | Published: December 12, 2007
Kohnke Communications has decide to sue Perpetual Entertainment over a canceled game, Gods & Heroes. Head over to Shacknews for the full report. I don’t know if the money they are going after is worth the court case, but I guess a win is a win. Plus it tells other “don’t fuck with me” when [...]
Posted in General | Also tagged , | Leave a comment

PR And The Game Media: How PR Shapes What You Think About Games

By Duane Brown | Published: August 10, 2007
Gamasutra has a great feature on the link between PR, press and publisher. They even mention when Kotaku and Sony mix it up. “It’s a business,” says Tricia Gray, Marketing and Communications Director for developer Flagship Studios. “…The good of my product comes before all other considerations. And if I deem Magazine X is the best [...]
Posted in General | Also tagged | Leave a comment

Kotaku Mentions my Gamasutra Column: Online PR: The Good, The Bad and The Ugly

By Duane Brown | Published: May 15, 2007
Brain A over at Kotaku mentions my latest column. The comment sections light up as gamers debate the www.alliwantforxmasisapsp.com debacle as well as what all three console manufactors have been doing right and wrong in marketing, advertising and PR. I hope all three are reading what is going on and learn a lesson from this. [...]
Posted in General | Also tagged | Leave a comment

God of War 2 Does Cultural Marketing

By Duane Brown | Published: May 11, 2007
The Nucleus art gallery in LA will be holding an exhibit featuring works from the artists of God of War 2. In attendence will be artists Andy Park, Charlie Wen, Cecil Kim, Dwayne Turner, Erik San Juan, Ryan Meinerding and Scott Seeto. The opening reception kicks off on Saturday night at 7 PM and includes unspecified [...]
Posted in General | Also tagged | Leave a comment

Sony Plays Hardball with Kotaku

By Duane Brown | Published: March 1, 2007
Today Kotaku reported on a rumor that Sony might be announcing achievements and Mii like features next week at GDC. Sony wasn’t happy about Kotaku posting this as a rumor and attempted to blacklist them. The two sides have resolved the issues and should be on good terms now. However, with all the mistakes that [...]
Posted in General | Also tagged | Leave a comment