Tag Archives: JoyStiq

The Changing Demographic and Our Future [Video Game Marketing]

Ad Age had an article today, Making Marketing as Creative as Its Games, talking with Brad Jakeman, Activision’s chief creative officer. He talked about the changing demographics in video games and how it’s not just about the 14 year old in their moms basement.
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Tipster Thursdays: Taking Straw Polls On The Fly

Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Prologue, SmugMug, Qik and delicious and show you 5 different uses for the technology. This weeks column is going to look at straw [...]
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Top Five Trends In Video Games

Just a quick post for today. JoyStiq has a piece from the Game Development Conference and where our industry is heading in 2007 and beyond. The top five trends in gaming are the following: Games are going to be used to build brands The rise of user generated game experiences The definition of games and gamers widens broadly Ads [...]
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