Tag Archives: iPhone

The Changing Demographic and Our Future [Video Game Marketing]

Ad Age had an article today, Making Marketing as Creative as Its Games, talking with Brad Jakeman, Activision’s chief creative officer. He talked about the changing demographics in video games and how it’s not just about the 14 year old in their moms basement.
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Apple’s iPhone

I wasn’t going to write about the iPhone, everyone seems to be doing that already for Apple, until today. Mark Evans brought up an interesting point: So, what happened? Did Apple jump the gun too early – something that has some credence given the iPhone is six months away from actually seeing the light of day. [...]
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