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Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Tag Archives: In-GameAds
Facebook: The Advergames are Coming… and they are bad.
Brenda Brathwaite at Applied Game Design has a great article on why H&R Block failed at creating an advergame on Facebook.
Developing games for Facebook isn’t as easy as it looks. The myth: people are so into Facebook and its games that they’ll play any game. The reality: bad games are still bad games, particularly when [...]
NBC Gets Into In-GameAds
NBC has surfed it’s way into In-GameAds via an investment into IGA Worldwide last summer.
“What we’ve done is carve out a portion of our ad inventory for NBC to sell directly,” explains Justin Townsend, CEO of Manhattan-based IGA. “That relationship enables us to bring all the marketing power of the country’s largest TV network to [...]
AdSense For Games And Industry Stats
GamesIndustry had a site down interview with AdSense for Games‘ Bernie Stolar. He’s the that convinced Google to buy AdScape.
‘If you look at research, there are more people playing games than watching television. So what does that tell you? That tells you there’s a whole different audience,” Stolar said.
“The demographics have changed. So the rules [...]
UK Spy Agency Uses In-Game Ads for Recruitment
GCHQ, which stands for Government Communications Headquarters, said it was looking to reach “an Internet-savvy generation of graduate groups.”
It’s great to see in-game ads go beyond the typical ad for cars, movies and entertainment and start looking at other possible products or services you can use the services to market. I sent this around the [...]
BBC Launches Virtual World
The BBC plans to launch Adventure Rock with a Club Penguin stance on advertising.
“Club Penguin has taken a firm stand and will not include any advertising or subtle cross-marketing opportunities,” Club Penguin communications director Kate Mason said in an interview with MIPCOM News. “There’s a coffee shop begging to be a Starbucks, but that will [...]
IGA is Rocking In-Game Ads
GameDaily is reporting that IGA has signed an in-game ad deal with Codemasters.
Also, IGA’s VP of publisher relations; Ed Bartlett has an article over at iMediaConnection talking about the current and future of in-game ads. It’s a very fascinating read about where in-game ads could head.
Weekly News & Link Roundup: January 27 – February 2, 2008