Tag Archives: Ikea

Product Placement: What’s Next for The Sims?

By Duane Brown | Published: May 30, 2008

Last week I wrote a post about The Sims 2 getting Ikea via product placement within the game. This was a similar deal that Electronic Arts signed with H&M last year and McDonald’s in 2002. The New York Times has a post (Entering Virtual Worlds for Real-Life Pitches) about what the future might hold for [...]

Posted in Branding | Also tagged "Borders books", "Branded Entertainment", "Product Placement", "Sims 2", Advergaming, Advergme, Coca-Cola, Dunkin’ Donuts, EA, Electrolux, Pepsi, Philips, Sims, Sony, Starbucks | Leave a comment

The Sims 2 + Ikea = Product Placement

By Duane Brown | Published: May 22, 2008

Last week more then a few places were mentioning the recent partnership between EA and Ikea (here, here, here, here, and here). The Sims 2 IKEA Home Stuff Pack ships to retailers everywhere on June 23 in North America, June 27 in Europe and June 20 across the Asia/Pacific regions. The Ikea UK marketing manager, Anna [...]

Posted in Advertising | Also tagged "Product Placement", "Sims 2", EA, Sims | Leave a comment

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Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

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Tag Archives: Ikea

Product Placement: What’s Next for The Sims?

The Sims 2 + Ikea = Product Placement

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