Tag Archives: HollywoodReporter

NBC Gets Into In-GameAds

NBC has surfed it’s way into In-GameAds via an investment into IGA Worldwide last summer. “What we’ve done is carve out a portion of our ad inventory for NBC to sell directly,” explains Justin Townsend, CEO of Manhattan-based IGA. “That relationship enables us to bring all the marketing power of the country’s largest TV network to [...]
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