Tag Archives: Gamasutra

Weekly News & Link Roundup: October 26th – November 1, 2008

By Duane Brown | Published: November 1, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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Gamers Make More Money (Research)

By Duane Brown | Published: October 29, 2008
It was great to see the National Post covering the research study released by IGN and Ipsos MediaCT mid-last week. The basic study reveals that gamers are a huge influencers for techbology, media and entertainment when it comes to their family and friends. According to the IGN study, the average income of a gaming household in [...]
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Weekly News & Link Roundup: October 19th – 25th, 2008

By Duane Brown | Published: October 25, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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Weekly News & Link Roundup: October 5th – 11th, 2008

By Duane Brown | Published: October 11, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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Wii Issue Is Not Marketing Smarts

By Duane Brown | Published: December 5, 2007
Reggie Fils-Aime is saying that the Wii shortage is not a marketing strategy. [Via Gamasutra]
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Mention In Opinion Piece: GameSetWacth

By Duane Brown | Published: November 29, 2007
Featured in a counter opinion piece at GameSetWacth; Counter-Opinion: Why The Orange Box’s Name Is Alright. Check it out and let me know what you think on the blog.
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Weekly News Roundup: November 11 – 17, 2007

By Duane Brown | Published: November 17, 2007
GameIndustry.biz has their Thursday column devotes to crossover of in-gameads and video game Early Advergames, part III at Kotaku. Who knew Cool Aid was so hip. Gamecock co-founder Mike Wilson talks marketing over at Gamasutra
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Activision Announces Ad Partnerships For Guitar Hero 3

By Duane Brown | Published: October 25, 2007
Activision has announced that its upcoming Guitar Hero III: Legends of Rock will feature a variety of real-world brands through a series of partnerships the company says is intended to add realism to the franchise. This is a great announcement for Guitar Hero III: Legends of Rock and sounds like a better product placement idea then H&M [...]
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Sony Launches In-Game Ad Group

By Duane Brown | Published: October 8, 2007
Sony has just announced the launch of an internal in-game advertising group. The group will be run by Darlene Kindler. This department was created after Sony partnered with Nielsen Media Research (the people who do TV ratings etc) in July. They’re trying to develop a measurement system to monitor game network advertising. Part of the stuff [...]
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Double Fusion Announces Fusion.runtime Ad Solution

By Duane Brown | Published: September 4, 2007
Double Fusion announces Fusion.runtime Ad Solution for in-game ads. The Fusion.runtime solution joins Double Fusion’s existing fusion.sdk code-based technology suite, back-end systems and sales force as the fusion.sdk solution. Publishers deploy the fusion.runtime engine into games through a simple patch of the game executable. Ad placements are then determined at the publisher’s leisure, using a set [...]
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