Tag Archives: FuelIndustries

Branded Entertainment: A Growing Field For Video Game Marketing

By Duane Brown | Published: January 22, 2008

Last October Sony launched an in-game ad group which was an announcement that in-game ads are real business. Sony Computer Entertainment Europe has just announced a deal with nDreams, which is launching a new division called Brandplay that will work on interactive entertainment for brands. nDreams was founded by ex-Eidos executive Patrick O’Luanaigh in 2006. O’Luanaigh previously [...]

Posted in Advertising, Branding | Also tagged BrandedEntertainment | Leave a comment

AdverGames = In-Game Ads

By Duane Brown | Published: August 23, 2007

Brian Ronbins over at Fuel Industries has a great piece about the different between in-game ads and advergames. If you think they are one and the same, then you should be reading the post. [Via Fuel Industries]

Posted in Advertising | Also tagged AdverGames, InGameAds | Leave a comment

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Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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- @passageC It does look interesting. But I take anything with a grain of salt until I hear it come from the mouth of Facebook next month. in reply to passageC 17 mins ago
- @randymatheson Sweet. I hope you can make it out today. Would love to hear more about this mobile app.... if you can say anything! in reply to randymatheson 18 mins ago
- @LeQuan You are up early today.... in reply to LeQuan 21 mins ago
- Those Facebook QR Codes Are Part Of Their Location Plans http://tcrn.ch/dwb6qa ..getting ready for #LikeMindTo & saw this cool article. 23 mins ago
- @lzasada Anytime.... it's a nice looking app for @foursquare ...even in beta. in reply to lzasada 7 hrs ago
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Tag Archives: FuelIndustries

Branded Entertainment: A Growing Field For Video Game Marketing

AdverGames = In-Game Ads

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