Tag Archives: FTC

FTC Goes After More Transparency with Viral Marketing

By Duane Brown | Published: December 13, 2006

According to the Washington Post, the Federal Trade Commission is looking to have more transparency in word-of-mouth campaigns. “Word-of-mouth marketing can take any form of peer-to-peer communication, such as a post on a Web blog, a MySpace.com page for a movie character, or the comments of a stranger on a bus. As the practice has taken hold [...]

Posted in Social Media | Also tagged Sony, Zipatoni | Leave a comment

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Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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