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Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
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Tag Archives: EA
Become One With the Game
Tim Zuckert, president-CEO of Shift Control Media, has penned a piece over at AdAge; Become One With the Game. He gives a nice overview of gaming and why more brands, Geico and Aflac, should get involved with video games.
Games are a reflection of your brand; they should be original and entertaining first and foremost.
Just as [...]
Posted in Advertising, Branding Also tagged , "Burger King", "Sneak King", "Tim Zuckert", Advergame, Advergaming, branded-entertainment company, Branding, Marketing, Xbox Games Leave a comment
The Sims 2 + Ikea = Product Placement
Last week more then a few places were mentioning the recent partnership between EA and Ikea (here, here, here, here, and here). The Sims 2 IKEA Home Stuff Pack ships to retailers everywhere on June 23 in North America, June 27 in Europe and June 20 across the Asia/Pacific regions.
The Ikea UK marketing manager, Anna [...]
Weekly News & Link Roundup: February 10 – 16, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. This [...]
EA Caught Fiddling Wikipedia
A number of reports are going around the gaming community about an EA staffer changing some entires to Wikipedia in favor of EA.
…a number of areas on EA’s Wikipedia page that have been altered in the past to apparently erase Hawkins’ legacy.
Not only that, but ‘clean up’ alterations were made to the page – again [...]
In-Game Ads Win Cachet Through a Deal With EA
AdAge has a great article on the deal between EA and Massive/Microsoft that I posted about last week.
And while a few extra million may not seem like much to a $3 billion company like EA, the ad revenue is easy money — that is, it adds to a publisher’s bottom line without adding much to [...]
The Digitization of Product Placement Continued
Adrants is reporting that H&M has released the trailer for their product placement in the up coming Sims 2. Nothing like some good old corporate whoreiism to get the day started.
The Digitization of Product Placement
With the rise of 24 over the last few years seeing product placement within the entertainment industry has seen a resurgence that can’t be denied. At the same time everyone is looking to apply those ideas to the video game industry. The proof is in the pudding and here. I’ve no problem with advertising and [...]
Crisp Imagination on 2008-12-18