Tag Archives: Disney

BBC Launches Virtual World

By Duane Brown | Published: October 7, 2007

The BBC plans to launch Adventure Rock with a Club Penguin stance on advertising. “Club Penguin has taken a firm stand and will not include any advertising or subtle cross-marketing opportunities,” Club Penguin communications director Kate Mason said in an interview with MIPCOM News. “There’s a coffee shop begging to be a Starbucks, but that will [...]

Posted in Advertising | Also tagged AdventureRock, ClubPenguin, In-GameAds | Leave a comment

Did Club Penguin Sell-Up or Sell-Out?

By Duane Brown | Published: August 5, 2007

GigaOM has a quick article about Club Penguin’s sale to Disney. The article does mention Disney wanting to keep Club Penguin ad free and we’ll see how long that lasts. Disney anit what it use to be. I’m glad to see a fellow Canadian company doing so well.

Posted in Online Worlds | Also tagged ClubPenguin, GigaOM | Leave a comment

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Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

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Tag Archives: Disney

BBC Launches Virtual World

Did Club Penguin Sell-Up or Sell-Out?

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