Tag Archives: comscore

comScore: The Next Generation of Audience Measurement

By Duane Brown | Published: June 5, 2009

I’ve spend the last few days going over comScore’s Introducing Media Metrix 360: The Next Generation of Audience Measurement. The presentation was given by Magid Abraham the CEO of comScore at the Conversational Marketing Summit in New York. Magid thinks that one of the flawed issues we’ve is in measuring people that surfing on multiple machines [...]

Posted in Measurement | Also tagged 360, Magid Abraham | Leave a comment

Author

Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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