Tag Archives: Community

Skittles Scandal: Tracking the Skittles Experiment [Friday March 6th]

By Duane Brown | Published: March 6, 2009
A few days ago I called the skittles experiment a success from the generating of buzz/press. I won’t pretend that this week is going to increase their sales, it might but that’s a long term effect of this past week more then anything else. However, I wanted to see if my take on the situation was [...]
Posted in Social Media | Also tagged , , , , , | 3 Comments

Microsoft’s John Porcaro on Online Community [Podcast]

By Duane Brown | Published: March 24, 2008
John Porcaro, Manager of the Online Community at Microsoft’s Xbox division talks with Marketing Voices about online trends and where the world of online is headed. He bring up Facebook & social networks, hiring from the community and what it takes to walk that fine line between transparency and secrets. [Via Marketing Voices at Podtech]
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The Power of Community at GameFest

By Duane Brown | Published: August 14, 2007
When I work with any client, regardless of the sector of entertainment they play in. I try and bring the discussing of community to the front. I’ve a very strong believer in the power of a community and how it can enhance and promote your brand. Last night Gamasutra post an article from GameFest about [...]
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Twitter: Marketing to the Masses

By Duane Brown | Published: June 20, 2007
Twitter has been on my mind a lot lately. At first I didn’t get Twitter or Jaiku, but once I signed up and started using the service things changed. Even thought the usually answered question is “What are you doing?”, I found I needed to look beyond that to see past the forest. I now [...]
Posted in Advertising, Social Media | Also tagged , , | 3 Comments

The Top 5 Environmental Factors of Creativity

By Duane Brown | Published: February 13, 2007
Lately I’ve been thinking more and more about my environment and how it affects me. Waking up at 6:00am vs 9:00am, I know I’m more productive and work diligently by the glow of my computer monitor, while my roommate sleeps. Being in an artful and colourful space has a bigger impact on my creative juices [...]
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Childs Play: It’s Not for Kids Anymore

By Duane Brown | Published: January 4, 2007
What do gamers around the world and $963,000 have in common? Child’s Play, “a game industry charity dedicated to improving the lives of children with toys and games in our network of over 40 hospitals worldwide. In four short years, you as a community have answered the call and come together to raise millions of [...]
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