Tag Archives: Coke

Weekly News & Link Roundup: July 20 – 26, 2008

By Duane Brown | Published: July 26, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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Quantity vs Quality: Guess Who Won?

By Duane Brown | Published: February 25, 2008
After attending PodCamp Toronto this past weekend. An interested debate took place between Ryan C and myself about quantity vs quality. One thing I find challenging with clients is helping them get past the numbers and start to look at the quality of the results. Quantity only matter to a threshold until it starts to [...]
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Virtual Worlds: What Brands and Companies Are Entering For Profit

By Duane Brown | Published: January 28, 2008
Here’s a table showing marketing activity across multiple virtual worlds. It’s not an exhaustive list, but it’s pretty close (and will be updated as and when). Kzero put together this great chart. You would think with all the attention Coke gets in Second Life (here, here and here) that they would be the biggest markets [...]
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Why Can’t Coke Get Enought of Second Life?

By Duane Brown | Published: August 20, 2007
The guys over at Threeminds are pointing to a new video done Wieden + Kennedy, which is a follow-up to its Cannes Silver Lion-winning and Emmy-nominated commercial “Happiness Factory“, a six-minute sequel entitled “Happiness Factory- The Movie”. Marketing Coke Through Video Games Coca-Cola Goes Virtual
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Marketing Coke Through Video Games

By Duane Brown | Published: July 28, 2007
Coke has decided to team up with the GGL in China and launch online and offline gaming tournaments. The tournaments are just happening in China right now but there are pans to roll it out to the rest of the global gaming community. Coke is a global brand, so long term plan of going global [...]
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