Tag Archives: BrandedEntertainment

Branded Entertainment: A Growing Field For Video Game Marketing

Last October Sony launched an in-game ad group which was an announcement that in-game ads are real business. Sony Computer Entertainment Europe has just announced a deal with nDreams, which is launching a new division called Brandplay that will work on interactive entertainment for brands. nDreams was founded by ex-Eidos executive Patrick O’Luanaigh in 2006. O’Luanaigh previously [...]
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