Tag Archives: BehavioralTargeting

Behavioral Targeting Meets In-Game Ads

By Duane Brown | Published: November 28, 2007

Over the last few months, I’ve been reading a vast array of articles talking about targeting consumers based on the persona they have shared with us online. However, this made me think back to an article at Media Post about how the moral standards we’ve in the real world may not translate very well over [...]

The Power of Information in Behavioral Targeting

By Duane Brown | Published: November 26, 2007

I wanted to look behavioral targeting and the importance of having all your ducks in a row or put another way, not putting your cart before the horse when launching your marketing campaign for XYZ video game. Marketing, much like cooking, is an art and a science. The Adotas article goes on to explain the [...]

Posted in Advertising, Research | Also tagged Adotas, Research | Leave a comment

Author

Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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