Author
Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
Elsewhere Online:
Tag Archives: Advertising
Crisp Imagination on 2008-12-17
I love SimCity…. now I just need an iPhone to play it on. http://bit.ly/MGyF
Sears catalog + 1983 = Old School Gaming AD: http://bit.ly/iiNF
http://bit.ly/hDAr <– I do want some BioShoack dolls.. er.. I mean action figures!
First EA doesn’t open a new studio and now they get called out on an ad: http://bit.ly/yqC
Posted in General Also tagged "Video Games", Crisp Imagination, gaming, Gaming ad, Sears, Twitter Leave a comment
AdverGames From Around The World
Here are a few advergames I came across over the last few weeks from around the world.
Sun Microsystems has a new game called Identity Hero, which has you play the role of an IT Manager. With the currengt shortage of IT workers and everyon trying to get people into the IT filed, this sounds like [...]
Weekly News & Link Roundup: January 27 – February 2, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. This [...]
Fake BioShock Propaganda
Kotaku has a picture from SomethingAwful.com featuring some fake BioShock propaganda. I could see this being part of a really cool BioShock commercial for TV or online.
[Via Kotaku]
Mention In Opinion Piece: GameSetWacth
Featured in a counter opinion piece at GameSetWacth; Counter-Opinion: Why The Orange Box’s Name Is Alright. Check it out and let me know what you think on the blog.
Behavioral Targeting Meets In-Game Ads
Over the last few months, I’ve been reading a vast array of articles talking about targeting consumers based on the persona they have shared with us online. However, this made me think back to an article at Media Post about how the moral standards we’ve in the real world may not translate very well over [...]
Posted in Advertising, Online Worlds Also tagged BehavioralTargeting, VirtualWorlds. In-GameAds Leave a comment
Google Enters In-Game Advertising
I’ve been meaning to write about this for a week now, but could never find the words to really put it in a good post. Google entering the in-game ad business says a lot about the proliferation of gaming to a mainstream entertainment force.
Kim Pallistez, Biz Dev for Microsoft Casual Games, posted on his blog [...]
Advertising Within Achievements
Forget in-game ads and sponsored tournament because the next big trend in advertising in gaming is through achievements.
In short, achievements are goals offered up by the game’s developer. They can be as simple, as complex, or as off the wall as any of the following examples:
Finish the game.
Earn a 100% rating for finding all secrets [...]
Posted in Branding Also tagged 360, Achievements, In-GameAds, Microsoft, OldSpice, Xbox360 Leave a comment
The Importance of Doing Non-Client Work [Game Index]