Tag Archives: Advergaming

Weekly News & Link Roundup: August 10 – 16, 2008

By Duane Brown | Published: August 16, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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Weekly News & Link Roundup: June 8 – 14, 2008

By Duane Brown | Published: June 21, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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Become One With the Game

By Duane Brown | Published: June 17, 2008
Tim Zuckert, president-CEO of Shift Control Media, has penned a piece over at AdAge; Become One With the Game. He gives a nice overview of gaming and why more brands, Geico and Aflac, should get involved with video games. Games are a reflection of your brand; they should be original and entertaining first and foremost. Just as [...]
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AdverGames From Around The World

By Duane Brown | Published: June 4, 2008
Here are a few advergames I came across over the last few weeks from around the world. Sun Microsystems has a new game called Identity Hero, which has you play the role of an IT Manager. With the currengt shortage of IT workers and everyon trying to get people into the IT filed, this sounds like [...]
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Product Placement: What’s Next for The Sims?

By Duane Brown | Published: May 30, 2008
Last week I wrote a post about The Sims 2 getting Ikea via product placement within the game. This was a similar deal that Electronic Arts signed with H&M last year and McDonald’s in 2002. The New York Times has a post (Entering Virtual Worlds for Real-Life Pitches) about what the future might hold for [...]
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The Andromeda Strain [Advergaming]

By Duane Brown | Published: May 26, 2008
At 9pm tonight is the premier of the The Andromeda Strain based on a book by Michael Crichton (1969). A&E has developed a video game, as they do for all their other properties, around the mini-series. The filming for the mini-series happened at the Burnaby, BC campus of Simon Fraser University. The game sets the stage [...]
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