Tag Archives: AdventureRock

The Hottest Thing in Kids Marketing? Imitating Webkinz

Following on the heels of this weekends post about the BBC launching Adventure Rock. AdAge has a run down of the virtual worlds that are going after this younger demographic., especial with a female slant. It’s not alone. Mattel launched a “Barbie Girls” site in April that now has 5.5 million registered users. The Barbie Girls [...]
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BBC Launches Virtual World

The BBC plans to launch Adventure Rock with a Club Penguin stance on advertising. “Club Penguin has taken a firm stand and will not include any advertising or subtle cross-marketing opportunities,” Club Penguin communications director Kate Mason said in an interview with MIPCOM News. “There’s a coffee shop begging to be a Starbucks, but that will [...]
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