Tag Archives: AdScape

Video Game Advertising: A Year In Review

It has been an amazing year for the video game industry and advertising. From Google buying Adscape at the start of the year to the PS3’s new ad campaign to pretty much finish things off. GameDaily posted their own year in review yesterday. Two things are interesting when you compare year over year from 2006 [...]
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AdSense For Games And Industry Stats

GamesIndustry had a site down interview with AdSense for Games‘ Bernie Stolar. He’s the that convinced Google to buy AdScape. ‘If you look at research, there are more people playing games than watching television. So what does that tell you? That tells you there’s a whole different audience,” Stolar said. “The demographics have changed. So the rules [...]
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Google Enters In-Game Advertising

I’ve been meaning to write about this for a week now, but could never find the words to really put it in a good post. Google entering the in-game ad business says a lot about the proliferation of gaming to a mainstream entertainment force. Kim Pallistez, Biz Dev for Microsoft Casual Games, posted on his blog [...]
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In-Game Ads: Google’s Got Game

Neil Postlethwaite is part of the team making Enemy Territory: QUAKE WARS and posted a quick note about their new In-Game Ads system and why they are going this route to help cover development costs. To help cover this level of on-going support without passing the costs on to the gamer, ETQW will feature appropriate advertisements [...]
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