Tag Archives: Adotas

Weekly News & Link Roundup: October 19th – 25th, 2008

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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Weekly News & Link Roundup: October 5th – 11th, 2008

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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The Power of Information in Behavioral Targeting

I wanted to look behavioral targeting and the importance of having all your ducks in a row or put another way, not putting your cart before the horse when launching your marketing campaign for XYZ video game. Marketing, much like cooking, is an art and a science. The Adotas article goes on to explain the [...]
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Game Advertising Grosses Over $2B in 2012

Adotas is quoting a new report from Parks Associates that says in-game advertising will reach $2 billion by 2012, which is not far off mind you. Cai approximates that marketers spent $15 million on virtual worlds marketing projects last year, which doesn’t include branded virtual worlds efforts. I assuming this includes what marketers are spending in Second [...]
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