Tag Archives: AdAge

Millennials: United we stand, divided we fall

By Duane Brown | Published: July 3, 2009
I was reading a post on AdAge today called Bad News Could Be the Best Thing for Millennials. It talked about how this recession could make us become the best generation in history. However, first we are going to have to do a few things… Remember what your mama told you Get off your butt and [...]
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Weekly News & Link Roundup: August 3 – 9, 2008

By Duane Brown | Published: August 9, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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Weekly News & Link Roundup: June 8 – 14, 2008

By Duane Brown | Published: June 21, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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The Hottest Thing in Kids Marketing? Imitating Webkinz

By Duane Brown | Published: October 9, 2007
Following on the heels of this weekends post about the BBC launching Adventure Rock. AdAge has a run down of the virtual worlds that are going after this younger demographic., especial with a female slant. It’s not alone. Mattel launched a “Barbie Girls” site in April that now has 5.5 million registered users. The Barbie Girls [...]
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Halo 3 Launches

By Duane Brown | Published: September 24, 2007
Variety got the details on what Chris Di Cesare, Xbox director of product marketing, did to make Halo the biggest grossing video game in history. This time, Microsoft has ramped up its ad efforts across the board to top the $125 million earned in the first day of release by the first “Halo” sequel, developed by [...]
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Reach, and Frequency for In-Game Ads

By Duane Brown | Published: August 14, 2007
Interpret’s GaMeasure is featured in an AdAge article. One of the biggest challenges with emerging channels is figuring out how to plan them into the media mix — and it’s why they often come out of separate, smaller “experimental budgets.” The new service is going to be a planning tool more the anything and bring some Nielsen [...]
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Online Gaming 2007: The Virtual Landscape

By Duane Brown | Published: May 18, 2007
Once the Domain of Cellar-Dwelling Teenage Boys, Video Games Hook Fans From All Walks of Life Ad Age has a mini break down of a new report from NPD about gamers and our demographic traits. Thought not a marketing/communication piece, it does play into demographics and maybe even phsycographics, which is important when you are marketing [...]
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