Tag Archives: 360

comScore: The Next Generation of Audience Measurement

I’ve spend the last few days going over comScore’s Introducing Media Metrix 360: The Next Generation of Audience Measurement. The presentation was given by Magid Abraham the CEO of comScore at the Conversational Marketing Summit in New York. Magid thinks that one of the flawed issues we’ve is in measuring people that surfing on multiple machines [...]
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Crisp Imagination on 2008-12-22

Very fascinating list of some of the oldest domain names out there: http://bit.ly/y8Lf It was a great year for XBLA. Not lets tease me some more about 2009 releases http://bit.ly/1FTd
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Selling Music Through Video Games aka Official Rock Band 2 Set List!

With E3 coming to a close this week and a few interesting news pieces coming out of E3. The one very interesting part that I loved seeing is the continued success of music based video games including Rock Band 2. You can check out the list of tracks here. Guns N’ Roses new album “Chinese Democracy” [...]
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Advertising Within Achievements

Forget in-game ads and sponsored tournament because the next big trend in advertising in gaming is through achievements. In short, achievements are goals offered up by the game’s developer. They can be as simple, as complex, or as off the wall as any of the following examples: Finish the game. Earn a 100% rating for finding all secrets [...]
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