Syncapse launched SocialTALK this past Wednesday as a way to track all your different social media conversation in one place. You can read a post about it from Christopher Berry who works at Syncapse. Of course there is the press release or YouTube video below.
I didn’t spent yesterday watching the Super Bowl like most people. I was at a friend’s house having a potluck. Everyone seems to be talking about Google’s Super Bowl Ad and having just watched it. I really enjoyed the ad.
This morning I had the pleasure of talking with Katie Delahaye Paine (@PKDPaine) about my social media monitoring & measurement tools list. She pointed out a site that had a social media analysis report that was more comprehensive then my tools list. The cost of the report was $300. Since making my social media monitoring & measurement tools list last June. I’ve come across a few other social media analysis reports like this one that wants money for their information. I know it’s how Forrester & others make their money but it’s a rip off in my opinion. Let me tell you why.
Last week Ipsos Canadian released the The 2010 Inter@ctive Reid Report. It’s interesting that 89% of Canadians have access to the Internet and 8% of those people still happen to be using dial-up. I’d think that the 8% is mostly up in Northern Canada near our provinical boarders. The report also covers:
The report is only 3 pages in length but a good quick read to stay current on how Canadians are using the Internet compared to Americans and the rest of the world.
Shiv Singh, VP Social Media at Razorfish, gave a keynote presentation when Seesmic launched look early this week. The deck below looks at five trends with one trend having a closer look at the auto industry. Not everything is completely new but it’s a good read for the start of the year.
One week today is the launch of Social Media Week, which is not just happening in Toronto but also Berlin, London, San Francisco, New York and Sao Paulo. This is the second year of the annual conference that will explore the profound impact that social media has on culture, business communications and society at large.
The week-long, international Social Media Week conference is designed as a series of localized events, which city partners are responsible for organizing. Over the course of the week and in each city, programs will span a variety of formats, ranging from talks, presentations and panel discussions, to interactive workshops, seminars, networking events and drinks receptions.
Each event, including the live stream and back channel conversations will be hosted on the Social Media Week website, allowing for participants from around the world and across multiple cities to take part in the conference.
I won’t be going to every event next week but I know I’ve signed up for Social Media Trends in 2010 and Beyond, which is on Wednesday next week at 6:30pm. Check out the full schedule and say hi if we see each other around city. It’s going to be a crazy week it seems.
PodCamp Toronto is back for this year and is about one month away.
PodCamp Toronto 2010 is a FREE “unconference” bringing together professionals and hobbyists from Toronto and the surrounding area to explore the cutting edge of new and social media. If you are an online content creator – hobbiest and professionals – who are building communities online in a variety of ways, then PodCamp Toronto 2010 is for you. Share ideas, discuss theories and learn lessons from an audience of experts. Network, network, network. All are welcome.
I’ve been to a few of the PodCamps over the years and its always a great networking event. There are over 500 people registered to come this year and it should be a great way to spend the weekend indoors. Register if you’ve not already.
Today I spent the day at a client’s conference: CFA Marketing Day 2010 and saw a great presentation on Geo-Mapping: Changing Demographics:
Wouldn’t you love to see exactly where your competition is located? How about finding out whether the area you have in mind can support the business? Wouldn’t you just love a road map to business success and savings? Geo-mapping may be the answer. In this session, learn how you can leverage existing data through geo-mapping and how geo-mapping has revolutionized market research and practices.
Presented by: Paul Thompson P.CRM, Senior Manager, Client Services, Pitney Bowes Business Insight
Paul Thompson draws upon over 15 years experience in helping franchisors and franchisees better manage their operational strategies. Having worked with the who’s who of Canadian retailing and restaurants, Paul brings intelligence, insight and intuition to bear on the tough challenges facing today’s retailers.
Still digesting alot of what I heard but it was a fascinating look into an area of marketing that I don’t spend a lot of time playing in.
Even with Fast Company writing that Twitter to Compete With Ever-Expanding Facebook Connect. I still don’t think this is true for the vast majority of people. I still believe that Facebook and Twitter serve different audiences and do share some overlap but that’s it.
When you look at Twitter, you see that the majority of their growth is going international as we enter 2010. The US is still half of all users but as we enter more global times, the users signing up around the word is only going to continue to increase. Twitter is more a communication that connects you faster with like minded people around the globw. While Facebook is more about connecting you with more people just outside your current circle of friends.
On the flip side, you see that Facebook’s growth is stilll US based and especially with Gen Y males.
Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented a 5% gain, compared with 10% growth in countries such as Indonesia, the Philippines and Malaysia.
Facebook is still growing outside of the US but it’s still a strong US based growth. It’s 2010 and I think we need to move on from comparing Facebook & Twitter directly. Users use the platforms differnetly and those unique traits are what we should be leveraging when we pitch using the platforms to clients.
Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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ChangeCampTO: Tomorrow
So tomorrow is the big day for ChangeChampTo:
Design a toolkit for a self-organizing civic movement
In a fun-but-focused 3 hours, registered attendees will contribute to the creation of a toolkit for a self-organizing, people-driven, nonpartisan movement for positive change in Toronto and beyond.
We see the municipal elections in 2010 as an excuse to gather people together to have real dialogues about the future of our communities. We believe that open source approaches can enable those conversations across the City of Toronto and beyond through community-based leadership.
We are tentatively calling this open toolkit “ChangeCamp-in-a-Box”. This idea was born in a ChangeLab session at last year’s ChangeCamp, and this year we plan to make it real.
Date: Tuesday, February 16, 2010 from 5:00 PM – 9:00 PM (ET)
Location:
Toronto Reference Library
Bram & Bluma Appel Salon
789 Yonge Street
Toronto, Ontario M4W 2G8
Canada
Hope to see everyone there. I’m going to be the A/V guy on duty and shall love the night.