Author
Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Category Archives: Video & TV Ads
Connecting with your audience with video
Wind Mobile just launched 3 new videos in anticipation with the launch of their network within the calendar year. What I like about the video below is that it connects with its core audience. Wind Mobile (and hopefully Public Mobile, & DAVE Wireless) knows that the Canadian consumer has been paying way more for a [...]
Posted in Video & TV Ads Leave a comment
I Appeared on The Engaging Brand Blog
A few weeks ago I had opprtunity to appear on the The Engagning Brand Blog. A few of the topics we covered are the following:
Can marketing learn lessons from the video game market?
Is interactivity a key aspect for business to consider?
Are virtual worlds a merging of video games and real life?
Is mobile technology making video [...]
Also posted in Marketing Leave a comment
Tipster Thursdays: 5 Marketing Tactics For A (video) Podcast
Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Wiki, SmugMug, Facebook and delicious and show you 5 different and unusual uses for the technology. This weeks column is going to look [...]
Tipster Thursdays: 5 Marketing Tactics For Qik
Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Wiki, SmugMug, Qik and delicious and show you 5 different and unusual uses for the technology. This weeks column is going to look [...]
Tipster Thursdays: Creating Social Software with BricaBox
Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Prologue, SmugMug, Qik and delicious and show you 5 different uses for the technology. This weeks column is going to look at BricaBox.
Take [...]
Sony Opens Up PS3 and Talks In-Game Ads
Last year I mentioned Sony’s in-game ad unit (here and here) and how this is an interesting move and competes with Microsofts’ Massive, Google’s AdScape.
Sony’s open platform is a clear departure from how things are done on Microsoft’s Xbox, whose exclusive model means all dynamic in-game ads must be brokered through Massive, a company the [...]
Posted in Video & TV Ads Leave a comment
EA gets inspired by eHarmony commercials
Electronic Arts has some fun spoofing the eHarmony.com campaign in a collection of new spots promoting its Burnout Paradise driving game. See a bunch of the ads here, in which couples laugh about how they found compatibility largely through “T-boning” and “rear ending” each other (in the game).
[Via AdFreak]
Also posted in Advertising Leave a comment
Interactive Gaming: Wii-Like Game System Works With LCD TVs For Advertising
Last week at Consumer Electronics Association (CES) Reactrix Systems launched a Wii like gaming system for interactive advertising. My first gut reaction after seeing the press release was that this would be great for advergames.
The Reactrix technology is called WaveScape, and it was demonstrated on Samsung’s large-format 570DX display at the International Consumer Electronics Show [...]
Also posted in Advertising Tagged ConsumerElectronicsAssociation(CES), ReactrixSystems, Wii Leave a comment
12-year-old to write latest TV spot for Spore Hero