Category Archives: Video & TV Ads

I Appeared on The Engaging Brand Blog

By Duane Brown | Published: September 16, 2008
A few weeks ago I had opprtunity to appear on the The Engagning Brand Blog. A few of the topics we covered are the following: Can marketing learn lessons from the video game market? Is interactivity a key aspect for business to consider? Are virtual worlds a merging of video games and real life? Is mobile technology making video [...]
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Tipster Thursdays: 5 Marketing Tactics For A (video) Podcast

By Duane Brown | Published: July 3, 2008
Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Wiki, SmugMug, Facebook and delicious and show you 5 different and unusual uses for the technology. This weeks column is going to look [...]
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Tipster Thursdays: 5 Marketing Tactics For Qik

By Duane Brown | Published: April 3, 2008
Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Wiki, SmugMug, Qik and delicious and show you 5 different and unusual uses for the technology. This weeks column is going to look [...]
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Tipster Thursdays: Creating Social Software with BricaBox

By Duane Brown | Published: March 6, 2008
Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Prologue, SmugMug, Qik and delicious and show you 5 different uses for the technology. This weeks column is going to look at BricaBox. Take [...]
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Sony Opens Up PS3 and Talks In-Game Ads

By Duane Brown | Published: February 27, 2008
Last year I mentioned Sony’s in-game ad unit (here and here) and how this is an interesting move and competes with Microsofts’ Massive, Google’s AdScape. Sony’s open platform is a clear departure from how things are done on Microsoft’s Xbox, whose exclusive model means all dynamic in-game ads must be brokered through Massive, a company the [...]
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EA gets inspired by eHarmony commercials

By Duane Brown | Published: February 18, 2008
Electronic Arts has some fun spoofing the eHarmony.com campaign in a collection of new spots promoting its Burnout Paradise driving game. See a bunch of the ads here, in which couples laugh about how they found compatibility largely through “T-boning” and “rear ending” each other (in the game). [Via AdFreak]
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Interactive Gaming: Wii-Like Game System Works With LCD TVs For Advertising

By Duane Brown | Published: January 21, 2008
Last week at Consumer Electronics Association (CES) Reactrix Systems launched a Wii like gaming system for interactive advertising. My first gut reaction after seeing the press release was that this would be great for advergames. The Reactrix technology is called WaveScape, and it was demonstrated on Samsung’s large-format 570DX display at the International Consumer Electronics Show [...]
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World of Warcraft Ad Goes Mainstream Part 2

By Duane Brown | Published: December 9, 2007
With the success of the World of Warcraft Ads for Mr. “I pitty a fool” T and William “I was once famous” Shatner. We can now see the evolution of those ads with the addition of Jean-Claude Van Damme & Willy Toledo from Spanish TV to indulge in our World of Warcraft passion. [Via GameTrailers Jean-Claude [...]
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World of Warcraft Ad Goes Mainstream

By Duane Brown | Published: November 22, 2007
In case you missed it, Monday saw the release of two humorous World of Warcraft (Wow) TV ad spots featuring Mr. “I pitty a fool” T and William “I was once famous” Shatner. We all had an alter ego growing up but now getting to show them off in the virtual world is a matter of [...]
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How Video Games are Made

By Duane Brown | Published: March 22, 2007
BoingBoing points to some refreshing videos showing “a series of short animation/games that set out to explain how and why video games work — what they’re composed of, how they’re played, and how they’re designed.”
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