Category Archives: Social Media

How do social media habits of Canadians compare to the U.S. and UK?

By Duane Brown | Published: December 9, 2009
I don’t have the answer to that question. However, a recent Cossette study hopes to answer that very question. My friend Ian over at Cossette tweeted the case study around dinner time last night and people have been spreading the information since then. I’m still digging into the case study and hope to do a [...]
Posted in Social Media | 6 Comments

The New RT Feature By Twitter

By Duane Brown | Published: November 23, 2009
Almost everyone knows I’m not a huge fan of the new RT feature on Twitter (story on Mashable or TechCrunch). Twitter co-founder and CEO Evan Williams has written a post about it on his blog. I sat down and read it and to be honest, it makes tons of sense and the reasoning behind it [...]
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Social Media is like hiring your next employee

By Duane Brown | Published: November 11, 2009
I’ve been in and out of more pitch meetings in the last week then I’ve for the latter half of last month. Been talking with CEOs, business development people and even a team looking to start their own communication agency. They all know and believe they need to get into social media but lack the [...]
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You’re not ready for social media and neither is your agency

By Duane Brown | Published: November 10, 2009
I was going to write about why and how social media is like hiring your next employee but that’s being put on hold for another day. I got an e-mail today that made me go.. you’ve to be kidding me. I was exchanging e-mails with the CEO of a midsized marketing agency this morning. I [...]
Posted in Social Media | 1 Comment

Room214’s video… I question parts of it

By Duane Brown | Published: October 25, 2009
At 7:40 seconds into this video I’m not sure I agree with Wendy Hofstetter of Room214. She’s their Marketing Architect and she says (watch the video if you don’t want to read it)… Well there are some things that we’re doing actually to track interaction within Twitter and Facebook. Facebook has their insights which aren’t great [...]
Posted in Social Media | 2 Comments

Should you have interns managing your social media?

By Duane Brown | Published: October 16, 2009
I’m a big fan of interns having both been an intern when I first got out of college and having recently had the pleasure of managing one while working for a local ad agency. However, I don’t believe that interns should be managing a company’s social media as per my reply to Rayanne Langdon on [...]
Posted in Social Media | 10 Comments

@foursquare launches in Toronto and 14 other cities

By Duane Brown | Published: October 15, 2009
So after having a successful launch in Vancouver last month. I noticed some friends updating their Twitter status last night. It looks like foursquare is now officially in Toronto. I couldn’t wait to get my hands on what I believe will become a really hot mobile social network over the next few years. Just got [...]
Posted in Social Media | 3 Comments

Age of Conversation 3 – We’re Back

By Duane Brown | Published: October 5, 2009
Gavin & Drew are back this year with Age of Conversation 3. You can check out their posts at: Age of Conversation III — call for authors Calling all Authors – It’s the Age of Conversation 3 If you want to sign up and join the other 299 authors…. sign up here. I can’t wait to start working [...]
Posted in Social Media | 2 Comments

Managing social media in the enterprise world

By Duane Brown | Published: October 3, 2009
Olirier Blanchaed has a great post; How To manage an enterprise Twitter presence: Avatars, account structure and response methodology,  about managing your Twtter account in the enterprise world. Two of the big rules he felt you need are the following: 1. Create two way dialog with real people to real people. Don’t sound like a press [...]
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Facebook’s @Reply is Not a Twitter Killer

By Duane Brown | Published: September 15, 2009
I may be wrong and going out on a limb by saying this… but I just don’t see Facebook’s @reply killing off Twitter anytime soon. There are a couple reasons for this rational. 1. Different services serve different audience and purposes. Facebook is mainly for my close 50ish circle of friends and then the 100 plus people [...]
Posted in Social Media | 2 Comments