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Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Category Archives: Social Media
The future of social media monitoring
This past week a report surfaced that only 50% of tweets are in English. The other 4 top languages are Japanese, Portuguese, Malay & Spanish. The release of this report got me thinking as more global firms get into monitoring their brand online and the implications for them by this report.
We already have [...]
Posted in Social Media 3 Comments
#CupCakeWednesday: another example of the power of Twitter
All About The Cupcake
An innocent tweet last week has brought the joy of cupcakes to my door this afternoon. What started out as a conversation between two of my friends about cupcakes and Cinnabon launching their new cupcake line in the US this year. Got Cinnabon to not only connect with my two friends but [...]
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SocialTALK from Syncapse
Syncapse launched SocialTALK this past Wednesday as a way to track all your different social media conversation in one place. You can read a post about it from Christopher Berry who works at Syncapse. Of course there is the press release or YouTube video below.
Social media analysis reports are a ripoff
This morning I had the pleasure of talking with Katie Delahaye Paine (@PKDPaine) about my social media monitoring & measurement tools list. She pointed out a site that had a social media analysis report that was more comprehensive then my tools list. The cost of the report was $300. Since making my social media monitoring [...]
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Social Influence Marketing Trends from Shiv Singh
Shiv Singh, VP Social Media at Razorfish, gave a keynote presentation when Seesmic launched look early this week. The deck below looks at five trends with one trend having a closer look at the auto industry. Not everything is completely new but it’s a good read for the start of the year.
Social Influence Marketing Trends
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It’s not Facebook vs Twitter
Even with Fast Company writing that Twitter to Compete With Ever-Expanding Facebook Connect. I still don’t think this is true for the vast majority of people. I still believe that Facebook and Twitter serve different audiences and do share some overlap but that’s it.
When you look at Twitter, you see that the majority of their [...]
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JamiQ: Multilingual Social Media Monitoring and Measurement
A few weeks ago I got contacted by Benjamin Koe who works at JamiQ.
About JamiQ is a multilingual social media monitoring and measurement solution that provides the largest coverage of the social media in Asia. JamiQ uses advanced data mining methods and natural language processing technology to produce real-time buzz trending, sentiment detection, influence scoring, [...]
A Social Media Calendar
Wed Worker Daily has a great post up today about using a social media calendar to help track and manage your efforts in social media. The author gives a couple examples, including one they use themselves. This a great idea and one I’ll be using a lot more as I head into 2010.
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Social media habits of people across Canada, the US and UK
On Wednesday I talked about a new study looking at the social media habits of people across Canada, the US and UK. The study was done by some of my friends over at Cossette. I’ve spend the last few days looking and trying to dig a bit deeper into the study, which isn’t surprising as [...]
How Are Global Fortune 100 Companies Leveraging Social Media?