Author
Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Category Archives: Research
The Importance of Market Research
I wrote a great post about The Importance of Market Research over at Original Thought.
One of the best examples from my past experience was when a client wanted to apply for a government grant. They had an idea of who they thought their target market was and wanted to put that on their grant application [...]
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Game cheats: GTA4, Mario Kart Wii and Halo 3 [Research]
I started taking marketing research this semester at school and I’m beginning to think it’s an area I would like to explore more in marketing. I’ve always known how important it is but this class is opening my eyes. The boys and girls over at hitwise have done an analized how sufers have been searching [...]
Also posted in Search Engine Marketing Tagged "Game cheats", "Mario Kart", GTA4, Halo 3, Hitwise, Search Engine Optimization, SEO, Wii Leave a comment
Future Trends: What Caught My Eye & Mind Last Week
Last week has been crazy at work and there was more then a few items that caught my eye and mind last week in the research world. Here are a few of those things from the wired world:
Avenue A | Razorfish is starting a new post about emerging digital trends. Check out what they have [...]
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Research: What Caught My Eye & Mind Last Week
Last week has been crazy at work and there was more then a few items that caught my eye and mind last week in the research world. Here are a few of those things from the wired world:
Search Engine Land has a run down of the search engine sphere. Not to much has changed, but [...]
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How Mainstream is Second Life Really?
I was sitting in my Introduction To Management class the other day and some how we got on the topic of Second Life. We were talking about different industries and how some have monopolies in them. The prof asked how many people have heard of Second Life and mines was the only hand to go [...]
Also posted in Online Worlds 7 Comments
Online Virtual World Atlus – Part 2
CMP’s Worlds In Motion is a new blog dedicated to virtual worlds including World of Warcraft and Second Life. A unique feature they added to the mix is an online world atlas for virtual worlds. I’m looking forward to seeing how this evolves over the longterm. This could become a great resource for marketers [...]
Also posted in Online Worlds Leave a comment
The Power of Information in Behavioral Targeting
I wanted to look behavioral targeting and the importance of having all your ducks in a row or put another way, not putting your cart before the horse when launching your marketing campaign for XYZ video game. Marketing, much like cooking, is an art and a science. The Adotas article goes on to explain the [...]
Pogo.come Honour on Top 50 Websites Since 2001
Compete released their Top 50 websites since 2001 report over the weekend. The only game company on the list is , which until a few years ago wasn’t owned by Electronic Arts (EA).
The online gaming site has grown from a respectable attention share of .34% in 2001, it now grabs nearly 1.69% of all time [...]
MindHabits Wins Telefilm Competition
Montreal Tech Watch is reporting that MindHabits has just won the Telefilm Great Canadian Video Game Competition. I first posted about the competition here.
MindHabits produces computer software designed to help people reduce their stress levels and boost their self-confidence, using games that automatically retrain the way the mind responds to social stress. This patent pending [...]
Gamers Make More Money (Research)