Author
Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Category Archives: Research
Razorfish’s Feed 2009: It’s not about the connected consumer
Last night I finished reading Razorfish’s Feed Report 2009 and overall I thought it was well written. However, I’ve a few issues that popped out at me well reading it. The report talked a lot about the connected consumer and the characteristic that made up that type of person:
Broadband access
Spent $150 online in the last [...]
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Redesigning a Website
A client asked me to take a look at their website and give my opinion of it. The client is in the video game space and trying to gain a mixed balance between male and female gamers, which can be hard for some sectors and games within our industry. I think they can do it [...]
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Social media practitioner survey
Bud Caddell is a strategist over at Undercurrent, which is a think tank. He’s trying to put together a survey looking at social media from a practitioners point of view.
The objective of this survey is to gain a greater understanding of how social media is put in practice by agencies and clients, including: how objectives [...]
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Canadians don’t care about the long tail of search
Hitwise just released their second post on Canadians and our search patterns yesterday. It seems leading up to May 30th, 2009, 51.56% of Canadian search terms contained one or two words. The long tail is all about 3 or 4 words search and that makes up roughly 32% of the searches for the same twelve [...]
Canadians Spending Time Online
Hitwise just launched in Canada recently. Their inaugural post is about How Canadians Spend Their Time Online. The following are the top 5 popular parent categories for Hitwise data:
Search Engines
Social Networks & Forums
Entertainment
Email Service
Business & Finance
Search Engines attract a much larger share of visits in Canada than in the US or UK. Search Engines [...]
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Canadians Social Media Habits
One Degree has a mini-post about Delvinia and their recent survey about Canadians and our use of social media. You can go and check out the post: Even More Social Media Stats about Canadians. Results are based on 11,559 regionally and demographically representative* AskingCanadians™ panelists surveyed, 50/50 gender split, broken down as follows:
1,112 were 18-30 [...]
The Digital Gamer: All Grown Up?
On Monday the Yahoo Search Marketing Blog posted The Grown-Up Gamer. As a digital marketer and gamer I decided to check out the article. I thought it would provide me with some new knowledge or bring a unique perspective to the search game. However, the article mainly focused on how gamers are mostly 25 – [...]
Planners Unite – Toronto: April 9, 2009 from 2-6pm
I’m having the pleasure of getting the chance to attend Planners Unite – Toronto next Thursday April 9, 2009. From the event page:
Interested in marketing strategy? Come on out to Planners Unite - the (hopefully) first in a regular series of events for the strategic planning community in Toronto. It will be equal parts socializing [...]
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The Importance of Market Research
There was a time 6 years ago when I didn’t believe in market research and the importance that it can play in the livelihood of a business. I was a bright-eyed 20 year old taking my first market research class.Up until that point the only market research I ever came into contact with was during [...]
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