Author
Hi there! My name is Duane Brown.
I am a writer, strategist and researcher, not to mention a mean chef in the kitchen. I specialize in digital marketing, which includes search (PPC, SEO & link building), social media and web analytics. I write on this blog, do freelance work for various clients, maintain GameIndex and just to keep things interesting... I'm looking to launch a boutique e-com site.
You've may also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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- Off to see Transformers 2!!!!!!!! 11 mins ago
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- I know I've seen my fair share of mixed reviews for Transformers 2 .. but I'm still going to see it tonight! 49 mins ago
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Category Archives: Research
Canadians Spending Time Online
Hitwise just launched in Canada recently. Their inaugural post is about How Canadians Spend Their Time Online. The following are the top 5 popular parent categories for Hitwise data:
Search Engines
Social Networks & Forums
Entertainment
Email Service
Business & Finance
Search Engines attract a much larger share of visits in Canada than in the US or UK. Search Engines [...]
Posted in Research 2 Comments
Canadians Social Media Habits
One Degree has a mini-post about Delvinia and their recent survey about Canadians and our use of social media. You can go and check out the post: Even More Social Media Stats about Canadians. Results are based on 11,559 regionally and demographically representative* AskingCanadians™ panelists surveyed, 50/50 gender split, broken down as follows:
1,112 were 18-30 [...]
The Digital Gamer: All Grown Up?
On Monday the Yahoo Search Marketing Blog posted The Grown-Up Gamer. As a digital marketer and gamer I decided to check out the article. I thought it would provide me with some new knowledge or bring a unique perspective to the search game. However, the article mainly focused on how gamers are mostly 25 – [...]
Planners Unite – Toronto: April 9, 2009 from 2-6pm
I’m having the pleasure of getting the chance to attend Planners Unite – Toronto next Thursday April 9, 2009. From the event page:
Interested in marketing strategy? Come on out to Planners Unite - the (hopefully) first in a regular series of events for the strategic planning community in Toronto. It will be equal parts socializing [...]
Also posted in Marketing Leave a comment
The Importance of Market Research
There was a time 6 years ago when I didn’t believe in market research and the importance that it can play in the livelihood of a business. I was a bright-eyed 20 year old taking my first market research class.Up until that point the only market research I ever came into contact with was during [...]
Gamers Make More Money (Research)
It was great to see the National Post covering the research study released by IGN and Ipsos MediaCT mid-last week. The basic study reveals that gamers are a huge influencers for techbology, media and entertainment when it comes to their family and friends.
According to the IGN study, the average income of a gaming household in [...]
Posted in Research Tagged "Ipsos MediaCT", "National Post", "Video Games", Gamasutra, gaming, IGN, Ipsos, Research, TV Leave a comment
The Importance of Market Research
I wrote a great post about The Importance of Market Research over at Original Thought.
One of the best examples from my past experience was when a client wanted to apply for a government grant. They had an idea of who they thought their target market was and wanted to put that on their grant application [...]
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Game cheats: GTA4, Mario Kart Wii and Halo 3 [Research]
I started taking marketing research this semester at school and I’m beginning to think it’s an area I would like to explore more in marketing. I’ve always known how important it is but this class is opening my eyes. The boys and girls over at hitwise have done an analized how sufers have been searching [...]
Also posted in Search Engine Optimization Tagged "Game cheats", "Mario Kart", GTA4, Halo 3, Hitwise, Search Engine Optimization, SEO, Wii Leave a comment
Future Trends: What Caught My Eye & Mind Last Week
Last week has been crazy at work and there was more then a few items that caught my eye and mind last week in the research world. Here are a few of those things from the wired world:
Avenue A | Razorfish is starting a new post about emerging digital trends. Check out what they have [...]
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Canadians don’t care about the long tail of search