Category Archives: Research

Canadians don’t care about the long tail of search

By Duane Brown | Published: June 9, 2009
Hitwise just released their second post on Canadians and our search patterns yesterday. It seems leading up to May 30th, 2009, 51.56% of Canadian search terms contained one or two words. The long tail is all about 3 or 4 words search and that makes up roughly 32% of the searches for the same twelve [...]
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Canadians Spending Time Online

By Duane Brown | Published: May 28, 2009
Hitwise just launched in Canada recently. Their inaugural post is about How Canadians Spend Their Time Online. The following are the top 5 popular parent categories for Hitwise data: Search Engines Social Networks & Forums Entertainment Email Service Business & Finance Search Engines attract a much larger share of visits in Canada than in the US or UK. Search Engines [...]
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Canadians Social Media Habits

By Duane Brown | Published: May 26, 2009
One Degree has a mini-post about Delvinia and their recent survey about Canadians and our use of social media. You can go and check out the post: Even More Social Media Stats about Canadians. Results are based on 11,559 regionally and  demographically representative* AskingCanadians™ panelists surveyed, 50/50 gender split, broken down  as follows: 1,112  were 18-30 [...]
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The Digital Gamer: All Grown Up?

By Duane Brown | Published: May 20, 2009
On Monday the Yahoo Search Marketing Blog posted The Grown-Up Gamer. As a digital marketer and gamer I decided to check out the article. I thought it would provide me with some new knowledge or bring a unique perspective to the search game. However, the article mainly focused on how gamers are mostly 25 – [...]
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Planners Unite – Toronto: April 9, 2009 from 2-6pm

By Duane Brown | Published: April 3, 2009
I’m having the pleasure of getting the chance to attend Planners Unite – Toronto next Thursday April 9, 2009. From the event page: Interested in marketing strategy? Come on out to Planners Unite -  the (hopefully) first in a regular series of events for the strategic planning community in Toronto.  It will be equal parts socializing [...]
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The Importance of Market Research

By Duane Brown | Published: January 7, 2009
There was a time 6 years ago when I didn’t believe in market research and the importance that it can play in the livelihood of a business. I was a bright-eyed 20 year old taking my first market research class.Up until that point the only market research I ever came into contact with was during [...]
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Gamers Make More Money (Research)

By Duane Brown | Published: October 29, 2008
It was great to see the National Post covering the research study released by IGN and Ipsos MediaCT mid-last week. The basic study reveals that gamers are a huge influencers for techbology, media and entertainment when it comes to their family and friends. According to the IGN study, the average income of a gaming household in [...]
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The Importance of Market Research

By Duane Brown | Published: September 25, 2008
I wrote a great post  about The Importance of Market Research over at Original Thought. One of the best examples from my past experience was when a client wanted to apply for a government grant. They had an idea of who they thought their target market was and wanted to put that on their grant application [...]
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Game cheats: GTA4, Mario Kart Wii and Halo 3 [Research]

By Duane Brown | Published: May 23, 2008
I started taking marketing research this semester at school and I’m beginning to think it’s an area I would like to explore more in marketing. I’ve always known how important it is but this class is opening my eyes. The boys and girls over at hitwise have done an analized how sufers have been searching [...]
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Future Trends: What Caught My Eye & Mind Last Week

By Duane Brown | Published: April 25, 2008
Last week has been crazy at work and there was more then a few items that caught my eye and mind last week in the research world. Here are a few of those things from the wired world: Avenue A | Razorfish is starting a new post about emerging digital trends. Check out what they have [...]
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