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Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Category Archives: Online Worlds
How Mainstream is Second Life Really?
I was sitting in my Introduction To Management class the other day and some how we got on the topic of Second Life. We were talking about different industries and how some have monopolies in them. The prof asked how many people have heard of Second Life and mines was the only hand to go [...]
Also posted in Research 7 Comments
Online Virtual World Atlus – Part 2
CMP’s Worlds In Motion is a new blog dedicated to virtual worlds including World of Warcraft and Second Life. A unique feature they added to the mix is an online world atlas for virtual worlds. I’m looking forward to seeing how this evolves over the longterm. This could become a great resource for marketers [...]
Also posted in Research Leave a comment
Lesson Learned: The Year That Was Virtual Worlds
I was digging through the archives over at Kzero came across their thoughts on the year that was Second Life…. virtual worlds. However, Second Life is getting most of the attention.
If you build it, they might not come
It takes more than a press release
Collaboration is good, but what’s in it for me?
There are ‘other’ worlds
The [...]
Mochi Media Launches Contest
Worlds In Motion is reporting that Mochi Media has launched the “Flash Rock Star Games Contest” with Gaia Online.
Mochi Media’s online games ad network MochiAds has launched the “Flash Rock Star Games Contest” with Gaia Online, hoping to recognize talent among new Flash game developers.The three-month contest will accept game submissions to be judged by [...]
Video Game Advertising: A Year In Review
It has been an amazing year for the video game industry and advertising. From Google buying Adscape at the start of the year to the PS3’s new ad campaign to pretty much finish things off. GameDaily posted their own year in review yesterday. Two things are interesting when you compare year over year from 2006 [...]
Behavioral Targeting Meets In-Game Ads
Over the last few months, I’ve been reading a vast array of articles talking about targeting consumers based on the persona they have shared with us online. However, this made me think back to an article at Media Post about how the moral standards we’ve in the real world may not translate very well over [...]
Also posted in Advertising Tagged Advertising, BehavioralTargeting, VirtualWorlds. In-GameAds Leave a comment
PR Backlash Could Hit Second Life
Terra Nova is poundering what could be a change on the home page of Second Life. Not sure if it’s true, but if it is, this could start to be a bad PR week for Second Life.
[Via Terra Nova]
Club NEVERDIE To Host MMO Tournament
On the heels of yesterday’s post. NEVERDIE is hosting a MMO tournament within Entropia with a potential reality show based on the virtual entrepreneur on Spike TV’s Game Head. Should be a fun tournament and unique perspective on a reality TV show.
[Via Worlds In Motion]
Entropia Opens Its Platform To Brand Extensions
Looks like Entropia s trying to bring brands to its virtual world a la Second Life.
[Via Worlds In Motion]
Microsoft’s John Porcaro on Online Community [Podcast]