Category Archives: Online Worlds

The Digital Gamer: All Grown Up?

On Monday the Yahoo Search Marketing Blog posted The Grown-Up Gamer. As a digital marketer and gamer I decided to check out the article. I thought it would provide me with some new knowledge or bring a unique perspective to the search game. However, the article mainly focused on how gamers are mostly 25 – [...]
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Interview with Nikolas Badminton from Blast Radius – Part 2

Last week I had the pleasure of talking with Nik from Blast Radius in part 1 of our interview. This week I finish the interview were we talk about social media and how its integrating with client projects. We also dabble in what’s the difference between bought media, owned media and earned media. Lastly, we [...]
Also posted in Search Engine Optimization, Social Media | 3 Comments

The Changing Demographic and Our Future [Video Game Marketing]

Ad Age had an article today, Making Marketing as Creative as Its Games, talking with Brad Jakeman, Activision’s chief creative officer. He talked about the changing demographics in video games and how it’s not just about the 14 year old in their moms basement.
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Having Different Touch Points is Key to Growth Online

Last week I wrote about Google’s local business center and promoted the post a bit on my Twitter account. I left it at that and went on with keeping my goals for this year. However, a funny thing happened in the last week.
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How Mainstream is Second Life Really? [One Year Later]

Last year I wrote a great post about Second Life. Having a new professor bring up gaming and virtual worlds was great. We rarely get to discuss these things in class, which I feel is a shame at time. I was glad to see and heard my professor understands that gaming is important. I admit [...]
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Google, Rockstar and Yahoo…

It’s been a crazy week leading up to E3. This week has been all about Google’s Lively, Rockstar Games potential ban on their Bully: Scholarship Edition game. Then  you’ve Yahoo, Microsoft’s new love interest, shacking things up as the team with Double Fusion and NeoEdge Networks. I really want to check out more of  Google’s Lively [...]
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The Blue Book: Virtual Worlds

Over the weekend The Blue Book for virtual worlds launched. The book is free to download and should be required reading for anyone wanting to get into virtual worlds. You always want to pick the best virtual world or social network that is going to fit your brand. At the same time a report released [...]
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Microsoft’s John Porcaro on Online Community [Podcast]

John Porcaro, Manager of the Online Community at Microsoft’s Xbox division talks with Marketing Voices about online trends and where the world of online is headed. He bring up Facebook & social networks, hiring from the community and what it takes to walk that fine line between transparency and secrets. [Via Marketing Voices at Podtech]
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How Mainstream is Second Life Really?

I was sitting in my Introduction To Management class the other day and some how we got on the topic of Second Life. We were talking about different industries and how some have monopolies in them. The prof asked how many people have heard of Second Life and mines was the only hand to go [...]
Also posted in Research | 7 Comments

Online Virtual World Atlus – Part 2

CMP’s Worlds In Motion is a new blog dedicated to virtual worlds including World of Warcraft and Second Life. A unique feature they added to the mix is an online world atlas for virtual worlds. I’m looking forward to seeing how this evolves over the longterm. This could become a great resource for marketers [...]
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