Category Archives: Marketing

A Guerilla Experiment in Sentiment Analysis

Syncapse, a digital technology agency, recently release a new whitepaper on Tuesday called A Guerilla Experiment in Sentiment Analysis The summarization of large amounts of information into a single digestible Key Performance Indicator is a major problem in social media measurement. The dominant paradigm in social listening tools is to rate all content with a positive, [...]
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Google’s Super Bowl Ad

I didn’t spent yesterday watching the Super Bowl like most people. I was at a friend’s house having a potluck. Everyone seems to be talking about Google’s Super Bowl Ad and having just watched it. I really enjoyed the ad.
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The 2010 Ipsos Canadian Inter@ctive Reid Report

Last week Ipsos Canadian released the The 2010 Inter@ctive Reid Report. It’s interesting that 89% of Canadians have access to the Internet and 8% of those people still happen to be using dial-up. I’d think that the 8% is mostly up in Northern Canada near our provinical boarders. The report also covers: Online Security and Privacy Social [...]
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Geo-Mapping: Changing Demographics

Today I spent the day at a client’s conference: CFA Marketing Day 2010 and saw a great presentation on Geo-Mapping: Changing Demographics: Wouldn’t you love to see exactly where your competition is located? How about finding out whether the area you have in mind can support the business? Wouldn’t you just love a road map to [...]
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I’m not my client

I’ve been putting in new processes at work and trying to streamline my workload. This way I can spend more time working on projects that I love and being creative in my job. Part of this means making sure everything I create circles back to the marketing and brand I want to get across to [...]
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New Creative for Video Game Rating System

Cristina Gomez created some really cool new material for her senior thesis at Middle Tennessee State. Check out the work over at GameSetWatch.
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TinyURL.com in a Print TTC Ad

I was traveling on the TTC on Tuesday headed out to Yorkdale mall with a friend from out of town. I tend to check out all the ads on the subway and look for new ones. I noticed that an ad for St. Stephen’s Community House, which is a social agency helping people develop skills [...]
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Blackbox Republic Launches

Blackbox Republic is a new site that lunched tonight at 9pm PST. You can check out the launch video below and learn how Sam & April are looking to change the social network-cum-dating site profile game. Blackbox Republic is looking to let people express who they are and not confine themselves to just one area. I’ve [...]
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Events: Gary V in Toronto

Tomorrow night Gary Vaynerchuk will be in Toronto giving a lecture and promoting his new book Crush It. If you don’t know Gary’s work: GUEST SPEAKER: Gary Vaynerchuk, Online Marketing Trailblazer, Social Media Sommelier and Author, “CRUSH IT: Why Now Is the Time to Cash In on Your Passion” (Harper Collins, Fall 2009) TOPIC: “Tools to Take [...]
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