Category Archives: Marketing

Soup It Up says “No Soup For You… NEXT!”

Yesterday I was recovering from being sick for the better part of this weekend. So I decided that I would go out around 5:30pm and get me some soup. It seemed like a fairly simple process and I could be back home eating my chicken noodle soup inside of 30 minutes. However, little did I [...]
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Why Winning New Business is like Dating!

I’m of the firm belief that winning new client business is just like striking out on the town and starting to date someone new. When I’m starting to date someone new I bring 4 qualities to the table with me: passion, genuine interest, humor and communication. It’s these same qualities that I bring when meeting [...]
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Tim Stock’s What GTA Can Teach Us About Connecting with Consumers

Dave over at hard knock life pointed me to a great presentation from the Forward ‘09: Brandologie conference in Portland. The presentation was done by Tim Stock from Scenario DNA and he talked about: What GTA Can Teach Us About Connecting with Consumers View more Microsoft Word documents from Tim Stock. What connected his whole presentation was his [...]
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The Digital Gamer: All Grown Up?

On Monday the Yahoo Search Marketing Blog posted The Grown-Up Gamer. As a digital marketer and gamer I decided to check out the article. I thought it would provide me with some new knowledge or bring a unique perspective to the search game. However, the article mainly focused on how gamers are mostly 25 – [...]
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Carlton Cards: Your Membership Cards Suck

So I went to buy a few cards last week as I’ve a birthday and wedding over this long weekend to go to. I knew I had a few points on my card left to spend before Carlton ends thier membership program at the end of May. I went up to pay for my cards [...]
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Convergence 09: Are you making an emotional connection?

Last week I went to Convergency 09 in Vancouver and had a blast. Vancouver is a very beautiful city and one I hope to return to shortly. While at Convergence I had the opportunity to network and meet some great marketers out West. I also learned more about the Barrack Obama’s campaign from his campaign [...]
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Cluetrain Plus 10: If you want us to talk to you, tell us something. Make it something interesting for a change

Yesterday marked the 10th anniversary of the Cluetrain Manifesto. Our faithful leader Keith McArthur organized a project and had different people blog about each of the 95 theses. There are still a few spots open,… so sign up, write up and post up something today. I’m going to write about: If you want us to talk [...]
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What Tara Hunt Taught Me about Love, Life and Going Solo! Whuffie Factor!

The year was 2005 and Tara Hunt was a relatively unknown marketer. If you knew who she was, then you must keep your ear to the ground. If you didn’t Tara… you were about to. She’s a force that luck has smiled on more then a few times over the last 5 years. She had [...]
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The Future of Web Analytics

I just started reading Web Analytics: An Hour A Day by Avinash Kaushik. After reading the first couple chapters and learning more about not just the what but how important the why is in web analytics was ah ha moment for me. Below are some ways to collect qualitative data: Why Are My Customer Doing That? [...]
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Skittles Scandal: Final Results [Sunday April 12th]

Last month we had the Skittles experiment launch (Part 1, 2, 3, 4) around the world and everyone and their grandma had something to say about it. After tracking the campaign for the month of March and letting it develop for a couple more weeks, I want to dig deep a bit and look at [...]
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