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Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Category Archives: Branding
Facebook Game App Promotes TV Show
Jonathan Kleiman over at AllFacebook.com has a look at Breaking Bad’s Facebook game.
This app is a fantastic example of a marketing solution for a product that can attract people who are not necessarily searching for it or anything in particular. This is why Facebook adds value over search marketing. The vast majority of people who [...]
Lesson Learned: The Year That Was Virtual Worlds
I was digging through the archives over at Kzero came across their thoughts on the year that was Second Life…. virtual worlds. However, Second Life is getting most of the attention.
If you build it, they might not come
It takes more than a press release
Collaboration is good, but what’s in it for me?
There are ‘other’ worlds
The [...]
Virtual Worlds: What Brands and Companies Are Entering For Profit
Here’s a table showing marketing activity across multiple virtual worlds. It’s not an exhaustive list, but it’s pretty close (and will be updated as and when).
Kzero put together this great chart. You would think with all the attention Coke gets in Second Life (here, here and here) that they would be the biggest markets [...]
Branded Entertainment: A Growing Field For Video Game Marketing
Last October Sony launched an in-game ad group which was an announcement that in-game ads are real business. Sony Computer Entertainment Europe has just announced a deal with nDreams, which is launching a new division called Brandplay that will work on interactive entertainment for brands.
nDreams was founded by ex-Eidos executive Patrick O’Luanaigh in 2006.
O’Luanaigh previously [...]
McDonalds Game Hits Facebook
I was surfing around the gaming section of Facebook’s applications this week and came across a casual game by McDonalds. It reminds me of Diner Dash, which is one of the top casual games out there today. McDonalds has 1,319 daily active users playing their game, which is about 9% of the total amount of [...]
Halo 3 Launches
Variety got the details on what Chris Di Cesare, Xbox director of product marketing, did to make Halo the biggest grossing video game in history.
This time, Microsoft has ramped up its ad efforts across the board to top the $125 million earned in the first day of release by the first “Halo” sequel, developed by [...]
Also posted in Advertising, Marketing, Social Media Tagged AdAge, Halo, Halo3, Marketing, WalMart Leave a comment
GameSpot Launches Facebook App
GameSpot has launched a Facebook app My Console. As of today, the app has a users base of 51 daily active users, which is 6% of total install base. Might be a good branding idea for GameSpot, we’ll see how the app goes over the long haul.
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Why Can’t Coke Get Enought of Second Life?
The guys over at Threeminds are pointing to a new video done Wieden + Kennedy, which is a follow-up to its Cannes Silver Lion-winning and Emmy-nominated commercial “Happiness Factory“, a six-minute sequel entitled “Happiness Factory- The Movie”.
Marketing Coke Through Video Games
Coca-Cola Goes Virtual
The Power of Community at GameFest
When I work with any client, regardless of the sector of entertainment they play in. I try and bring the discussing of community to the front. I’ve a very strong believer in the power of a community and how it can enhance and promote your brand. Last night Gamasutra post an article from GameFest about [...]
Sony.. What’s Your Brand’s Tag?