Author
Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Category Archives: Branding
Review: Crush It by Gary Vaynerchuk
About a week ago I finished reading Gary Vaynerchuk’s Crush It. Even though a good chunk of the book was things I already knew. It was the part about finding your passion and digging deep into it that caught my attention.
I’ve been wanting to do a video series/show for the last three or four years [...]
Posted in Branding Leave a comment
Hibernation: The state of my Twitter agency account
I’ve been thinking a lot about why I started my agency account (@CreativeHQ) recently. I wanted to track other agencies and connect with them outside of my personal account (@DuaneBrown). However, I’m finding at least right now that it doesn’t make tons of sense to manage both these accounts. There isn’t a lot of content [...]
Posted in Branding Leave a comment
Why I plan to attend less local events
I’ve been thinking a lot over the last couple weeks about what is really important to me. Having great experiences and seeing the world became a recurring theme. Making sure I put my time towards areas that allowed this to happen was a key strategy if I wanted to see the world. After using You [...]
Posted in Branding Leave a comment
Millennials: United we stand, divided we fall
I was reading a post on AdAge today called Bad News Could Be the Best Thing for Millennials. It talked about how this recession could make us become the best generation in history. However, first we are going to have to do a few things…
Remember what your mama told you
Get off your butt and [...]
Interview with Nikolas Badminton from Blast Radius – Part 1
This week I had the pleasure of sitting down with Nikolas Badminton from Blast Radius. He’s one of the Senior Digital Strategist at the company. Blast Radius has been around since 1997 and works in the online space. Their goal is to help major consumer-facing brands revolutionize marketing and branding. In part 1 of this [...]
Also posted in Marketing, Social Media Tagged Blast Radius, earned media, emerging media, Social Media 3 Comments
Why a Facebook Page is similar to nurturing a garden
I had the please of talk with an account manager this week about how a Facebook Page is like nurturing a garden. They both take time/investment, planning and passion.
Also posted in Advertising, Social Media Tagged Facebook Pages, Feverbee, Media Snackers, Passion, Richard Millington, sales Leave a comment
Become One With the Game
Tim Zuckert, president-CEO of Shift Control Media, has penned a piece over at AdAge; Become One With the Game. He gives a nice overview of gaming and why more brands, Geico and Aflac, should get involved with video games.
Games are a reflection of your brand; they should be original and entertaining first and foremost.
Just as [...]
Also posted in Advertising Tagged , "Burger King", "Sneak King", "Tim Zuckert", Advergame, Advergaming, branded-entertainment company, Branding, EA, Marketing, Xbox Games Leave a comment
The Andromeda Strain [Advergaming]
At 9pm tonight is the premier of the The Andromeda Strain based on a book by Michael Crichton (1969). A&E has developed a video game, as they do for all their other properties, around the mini-series. The filming for the mini-series happened at the Burnaby, BC campus of Simon Fraser University.
The game sets the stage [...]
Posted in Branding Tagged "The Andromeda Strain", A&E, Advergame, Advergaming, Branding Leave a comment
Getting something for nothing never worked