Category Archives: Branding

Millennials: United we stand, divided we fall

By Duane Brown | Published: July 3, 2009
I was reading a post on AdAge today called Bad News Could Be the Best Thing for Millennials. It talked about how this recession could make us become the best generation in history. However, first we are going to have to do a few things… Remember what your mama told you Get off your butt and [...]
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Interview with Nikolas Badminton from Blast Radius – Part 1

By Duane Brown | Published: March 24, 2009
This week I had the pleasure of sitting down with Nikolas Badminton from Blast Radius. He’s one of the Senior Digital Strategist at the company. Blast Radius has been around since 1997 and works in the online space. Their goal is to help major consumer-facing brands revolutionize marketing and branding. In part 1 of this [...]
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Why a Facebook Page is similar to nurturing a garden

By Duane Brown | Published: January 17, 2009
I had the please of talk with an account manager this week about how a Facebook Page is like nurturing a garden. They both take time/investment, planning and passion.
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Become One With the Game

By Duane Brown | Published: June 17, 2008
Tim Zuckert, president-CEO of Shift Control Media, has penned a piece over at AdAge; Become One With the Game. He gives a nice overview of gaming and why more brands, Geico and Aflac, should get involved with video games. Games are a reflection of your brand; they should be original and entertaining first and foremost. Just as [...]
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Product Placement: What’s Next for The Sims?

By Duane Brown | Published: May 30, 2008
Last week I wrote a post about The Sims 2 getting Ikea via product placement within the game. This was a similar deal that Electronic Arts signed with H&M last year and McDonald’s in 2002. The New York Times has a post (Entering Virtual Worlds for Real-Life Pitches) about what the future might hold for [...]
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The Andromeda Strain [Advergaming]

By Duane Brown | Published: May 26, 2008
At 9pm tonight is the premier of the The Andromeda Strain based on a book by Michael Crichton (1969). A&E has developed a video game, as they do for all their other properties, around the mini-series. The filming for the mini-series happened at the Burnaby, BC campus of Simon Fraser University. The game sets the stage [...]
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Sony.. What’s Your Brand’s Tag?

By Duane Brown | Published: May 25, 2008
Gavin Heaton has a fun piece on Noah Brier’s Brand Tag experiment. The long and short of it is…   First up, you observe a logo and then enter a single word response describing that brand. You can do this for as many logos as you wish. But then, the best bit — you can browse the [...]
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Facebook Game App Promotes TV Show

By Duane Brown | Published: February 12, 2008
Jonathan Kleiman over at AllFacebook.com has a look at Breaking Bad’s Facebook game. This app is a fantastic example of a marketing solution for a product that can attract people who are not necessarily searching for it or anything in particular. This is why Facebook adds value over search marketing. The vast majority of people who [...]
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Lesson Learned: The Year That Was Virtual Worlds

By Duane Brown | Published: February 1, 2008
I was digging through the archives over at Kzero came across their thoughts on the year that was Second Life…. virtual worlds. However, Second Life is getting most of the attention. If you build it, they might not come It takes more than a press release Collaboration is good, but what’s in it for me? There are ‘other’ worlds The [...]
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Virtual Worlds: What Brands and Companies Are Entering For Profit

By Duane Brown | Published: January 28, 2008
Here’s a table showing marketing activity across multiple virtual worlds. It’s not an exhaustive list, but it’s pretty close (and will be updated as and when). Kzero put together this great chart. You would think with all the attention Coke gets in Second Life (here, here and here) that they would be the biggest markets [...]
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